Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
ExchangeWire's MadTech podcast, published April 3, 2026, breaks down LLM visibility tool credibility, agent-to-agent buying timelines, and the end of hyper-targeted advertising.
A jury on March 25 found Meta and YouTube negligent in a landmark social media addiction trial, awarding $6 million and echoing century-old tobacco litigation.
FTC charges OkCupid with sharing nearly 3M user photos with a facial recognition firm, violating privacy promises. Match Group settlement filed March 30, 2026.
Bavaria's BayLDA received 9,746 complaints in 2025, a 61% surge, as AI tools lowered barriers to filing GDPR cases and LLMs generated complaints in bulk.
Description: Apple on March 24 announced Apple Business, a free platform for all company sizes launching April 14 in 200+ countries, with Maps ads and device management.
Carrefour's 2030 plan targets 3.5% operating margin, 5 billion euros in free cash flow, and AI-powered shopping via ChatGPT, Vusion, and Google partnerships.
Independent publishers at Google's October 2024 Web Creator Summit say they were ghosted as AI Overviews cannibalize organic search traffic, closing sites.
VAB's 12th annual streaming report shows 210M U.S. ad-supported viewers, cord-cutter majority, and CTV ad spend reaching 43% of TV budgets in 2026.
LinkedIn will end unscheduled live streams on June 22, 2026, requiring all broadcasts to be planned in advance - even if only minutes ahead.
Google Maps now shows live bus locations across all of England via a UK government-backed deal, ending the guesswork for millions of passengers outside London.
Google AI Mode now shows sponsored store listings inside product panels and organic quick links above answers, signaling deeper ad monetization of conversational search.
Cognitiv launched AudienceGPT on March 26, 2026, a deep learning tool that replaces static audience segments with dynamic, real-time consumer journey profiles.
