Zeta Global's Athena is now live - and it's targeting CMOs directly
Zeta Global today opened Athena to all ZMP customers, an AI agent built on OpenAI models that converts enterprise data into predictive marketing decisions with 6x reported ROAS.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Beehiiv MCP lets publishers run newsletters from ChatGPT, Claude or Gemini
Beehiiv today launched its Model Context Protocol integration, making it the first newsletter platform operable directly inside ChatGPT, Claude, Gemini, and Perplexity with read-only access.
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18 groups warn EU Commission: act on Google's search non-compliance now
Eighteen European industry groups urge the European Commission to issue a formal DMA non-compliance decision against Alphabet before March 25, 2026, as Google holds over 90% of EU search market share.
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Magellan AI finally measures broadcast radio like digital - but can it close the gap?
Magellan AI today launches Broadcast Radio Attribution, enabling advertisers to measure radio alongside podcasts, streaming audio and CTV in a single platform for the first time.
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Bing's AI search tool now maps which pages fuel your brand's citations
Microsoft today expanded its AI Performance dashboard in Bing Webmaster Tools with grounding query-to-page mapping, linking citations to exact content across AI search.
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Reddit launches Collection Ads and Shopify integration for DPA at Shoptalk
Reddit today unveiled Collection Ads, community overlays, and a Shopify alpha integration for Dynamic Product Ads, reporting 91% higher ROAS year-over-year in Q4 2025.
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Amazon ends FBA commingling on March 31 - what really changes for sellers
Amazon ends FBA commingling on March 31, 2026, separating inventory by seller and requiring resellers to apply FNSKU barcodes on all units sent to fulfillment centers.
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DV360 API gets Discord channels and a documentation overhaul
Google today added Display & Video 360 API support to its Discord server and revamped the API and SDF documentation with new Task and Concept guides and updated navigation.
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GRV Media chairman disabled Google Discover after AI told him it would take 150,000 years to clean it
GRV Media co-founder Vic Daniels disabled Google Discover after AI Mode calculated 156,164 years to block all X accounts - exposing Discover's structural shift away from publishers.
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Open Media taps VIOOH to put 42 UK screens on programmatic buyers' radar
Open Media partners with VIOOH to make 42 premium UK LED screens and 120 million monthly impressions available via programmatic trading across seven major cities.
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NO BATIDÃO hits week 21 — and these charts tell you why it won't stop
YouTube's weekly music charts for mid-March 2026 show NO BATIDÃO at global #1 for a 21st week, with sharp regional splits across 15 territories and a Shorts chart that explains everything.
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Google AdSense pushes bfcache, speculation rules, and AI debugging to publishers
Google AdSense today urged publishers to implement bfcache, speculation rules, and Chrome DevTools AI debugging to boost page views and ad revenue efficiency.
