Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9462 Articles

Data - Aug 18, 2025 Dentsu cuts 3,400 jobs globally as international struggles intensify

Dentsu layoffs affect 3,400 employees globally as advertising giant cuts international workforce by 8%

Major advertising group eliminates 8% of international workforce after recording substantial impairment losses following earnings announcement on August 14.

by Luis Rijo

AI - Aug 18, 2025 Meta faces investigation over AI bots talking to kids inappropriately

Family concerned about children's safety while using AI chatbots on social media platforms and devices.

Meta faces growing pressure as internal documents reveal artificial intelligence guidelines permitting romantic interactions with minors and false medical information.

by Luis Rijo

Retail - Aug 18, 2025 Amazon sellers report sales plummet during recession fears

Amazon delivery boxes with sad faces crying, symbolizing seller struggles during economic recession and declining sales.

Sales drop 60-80% year-over-year as marketplace veterans cite economic uncertainty, increased costs, and platform algorithm changes affecting third-party merchants.

by Luis Rijo

Retail - Aug 18, 2025 Amazon shifts liability to sellers with new FBA inventory policy

Amazon FBA settings interface showing damaged inventory ownership enabled as default configuration for sellers

Amazon introduces new inventory ownership rules affecting seller reimbursements for damaged FBA goods, transferring liability burden from marketplace to merchants.

by Luis Rijo

AI - Aug 18, 2025 Google removes language targeting from search campaigns by 2025

Google will automatically detect user languages using artificial intelligence systems as manual campaign settings disappear from search advertising platform.

by Luis Rijo

Search - Aug 18, 2025 Google Search begins age verification system for users

Google Search age verification prompt showing account settings change notification for adult confirmation

Google Search starts rolling out age verification notifications to users on August 15, 2025, requiring adult confirmation before access, following earlier YouTube implementation.

by Luis Rijo

Search - Aug 17, 2025 Google's AI Max for Search campaigns deliver meh results, industry tests reveal

Marketing professional analyzing disappointing AI Max campaign data showing zero conversions on multiple screens.

Google's latest AI Max for Search campaigns show mixed early results with majority of queries failing to convert.

by Luis Rijo

Data - Aug 17, 2025 NextDNS introduces DNS-level bypass for age verification systems

NextDNS Bypass Age Verification feature settings interface showing beta toggle and Web3 support options for privacy protection.

NextDNS launched DNS-level age verification bypass on August 16, 2025, using geo-spoofing technology to help users avoid uploading government IDs to websites requiring age checks.

by Luis Rijo