Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9628 Articles

Search - Mar 16, 2025 Subdomain vs. subdirectory: Understanding the SEO implications for website structure

Visual comparison of subdomain vs subdirectory structure showing SEO impact on website authority distribution.

An in-depth analysis of how domain architecture choices affect search visibility and performance.

by Luis Rijo

Display - Mar 16, 2025 AppLovin faces allegations of backdoor app installations amid record growth

AppLovin's AppHub interface showing app suggestions - part of the system described in investigation.

Culper Research report reveals mobile advertising giant accused of using silent app installations to inflate numbers while e-commerce strategy draws scrutiny.

by Luis Rijo

AI - Mar 16, 2025 The Trade Desk's Kokai platform faces challenges amid executive departure

LinkedIn post from Bill Simmons announcing his departure from The Trade Desk

How AI integration and platform transitions are reshaping digital advertising technology landscape.

by Luis Rijo

DOOH - Mar 16, 2025 Google's new requirements for Connected TV and Digital out-of-home inventory

Google's May 2025 CTV and DOOH requirements, showing essential parameters and placement types for both ad formats.

Publishers have until May 1, 2025 to comply with enhanced standards for CTV and DOOH ad monetization.

by Luis Rijo

Search - Mar 16, 2025 Google releases March 2025 core update

Google's latest core update aims to better surface relevant content from diverse sites while supporting creators.

by Luis Rijo

Search - Mar 12, 2025 Google expands AI Overviews and introduces experimental AI Mode

Google enhances search capabilities with Gemini 2.0 integration and teen access.

by Luis Rijo

Video - Mar 12, 2025 YouTube Premium Lite launches in US

YouTube Premium vs Premium Lite pricing comparison - $13.99 vs $7.99 with feature differences.

YouTube introduces a budget-friendly tier for viewers who want ad-free content without music features.

by Luis Rijo

Search - Mar 11, 2025 Google raises negative keywords limit to 10,000 for Performance Max campaigns

Performance Max campaigns negative keywords limit increases from 100 to 10,000 for Search and Shopping.

Google has increased the negative keywords limit for Performance Max campaigns, giving advertisers greater control over search terms.

by Luis Rijo