Facebook Ads benchmarks 2024
New data shows improved performance and lower costs for Facebook ads across industries in 2024, bucking search ad trends.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Posts
Previous Posts-
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Brendon Kraham on AI in Search: new frontiers for advertisers in 2024
Google VP Brendon Kraham details how AI-powered search innovations are reshaping advertising strategies and user behavior.
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Amazon unveils 5 new visual search features
Amazon introduces innovative visual search capabilities, including text-enhanced image search and video integration in search results.
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IAB Europe and Microsoft reveal widespread AI adoption in digital advertising
New research shows 91% of industry pros use generative AI, despite knowledge gaps. Key insights on adoption and challenges.
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Mozilla expands into digital advertising with privacy-focused approach
Mozilla's new strategy aims to balance commercial interests and user privacy in online advertising landscape.
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Automattic: 8.4% staff cut amid escalating WordPress legal battles
Automattic implements voluntary buyout as WordPress ecosystem faces legal turmoil. WP Engine lawsuit, trademark disputes unfold.
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Privacy-enhanced retargeting recovers nearly half of ad performance, study finds
Research on 2,000+ advertisers shows Google's Privacy Sandbox recovers 46% of ad clicks lost from cookie removal.
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Generative AI ushers in new era of personalized digital experiences
Microsoft unveils advancements in AI-driven advertising and user engagement, transforming digital interactions.
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Google revolutionizes Search with AI: visual, voice, and video understanding
Google unveils major AI updates to Search, enhancing visual and voice capabilities, and introducing AI-organized results pages.
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YouTube expands Shorts duration to 3 Minutes
YouTube announces 3-minute Shorts, new creation tools, and engagement features, reshaping the short-form video landscape for creators.
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Google SREs reveal how search handled record World Cup traffic spike
Google's Search Reliability team discusses challenges, strategies, and successes in maintaining service during peak events.
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Google expands Gemini Live to 40+ languages, enhances app integration
Google's AI assistant Gemini now supports natural conversations in over 40 languages, with expanded cross-app functionality.
