Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9769 Articles

Data - Apr 27, 2026 Meta's free one-click Conversions API is now live - no developer needed

Meta Events Manager recommending Google Tag Manager for Conversions API setup, showing 17.8% lower cost.

Meta rolled out a no-cost, one-click Conversions API setup for web, creating a server-side connection alongside the Meta Pixel with automatic deduplication.

by Luis Rijo

Video - Apr 26, 2026 Why Sinclair and 14 other broadcasters just bet on Comscore for local TV

Broadcast towers across U.S. local markets emit signal rings, linking to national measurement grid

Comscore signs 15+ broadcast stations for local TV measurement as national advertisers push deeper into cross-platform planning across linear, CTV, and digital.

by Luis Rijo

AI - Apr 26, 2026 AI agent traffic is up 8x - HUMAN Security now tells marketers why

Wireframe AI agents and bots surge along data streams, outnumbering humans 8x on the web

HUMAN Security expands AI agent traffic intelligence to marketing teams as automation outpaces human web activity 8x, now inside Adobe Experience Platform.

by Luis Rijo

DOOH - Apr 26, 2026 JB Hi-Fi picks Broadsign to power its 200-store retail media network

JB Hi-Fi store entrance in Australian shopping mall with digital signage screens visible

Australian electronics chain JB Hi-Fi deploys Broadsign to centralise ad operations across more than 200 stores, integrating Criteo and Retail Media Works.

by Luis Rijo

Social - Apr 26, 2026 Consumer group sues Meta over scam ads that fund billions in revenue

Two active Facebook scam ads targeting birth years 1976-1977 and 1991-1992 with fake $1,400 checks

Consumer Federation of America filed a class action against Meta on April 21, 2026, alleging Facebook profits from scam ads while misleading District users.

by Luis Rijo

Retail - Apr 26, 2026 Google Shopping tab now mixes ads into free listing grids

Google Shopping tab showing sponsored stores panel with Office Depot and eBay listings, office chairs

Google is now inserting sponsored ads into the free listing grid in the Shopping tab, completing a pattern that started in AI Mode and main search results.

by Luis Rijo

AI - Apr 26, 2026 Blocking AI crawlers cost news publishers 7% of traffic, study finds

News publishers blocking AI crawlers face traffic loss as data streams show declining reach

A Wharton and Rutgers study finds news publishers who blocked LLM crawlers lost 7% of weekly traffic in 6 weeks, with no measurable content protection gains.

by Luis Rijo

Video - Apr 26, 2026 QVC files for Chapter 11 with $5.3 billion debt cut plan

QVC studio implodes as jewelry, handbags and cookware explode mid-broadcast, 2026 bankruptcy

QVC Group filed for Chapter 11 on April 16, 2026, targeting a cut of debt from $6.6 billion to $1.3 billion within 90 days as live shopping migrates to TikTok.

by Luis Rijo