SatView Communications announced its Azteca America station KAZR in Reno, Nevada has negotiated a partnership with Adaptive Ad Systems (OTC Pink: AATV) of Newport Beach, CA. Adaptive Ad Systems will provide ad insertion technology and ad sales representation and revenue as part of their contract through 2021.
KAZR Azteca America Channel 46 (Charter Cable Channel 847) provides quality, Spanish-language, entertaining family game shows, adventure reality programming, dramas and sporting events and exclusive Liga MX Futbol to the greater Reno area.
KAZR will be utilizing Adaptive’s advertisement sales team to improve advertisement processing efficiencies and increase overall revenue of local commercial advertising.
CEO J. Michael Heil stated, “Having KAZR as the first of many Azteca America local affiliates in our portfolio is a big win for Adaptive Ad Systems as we continue to expand our cable, network and broadcast reach across the U.S.” Mr. Heil further stated, “As we install our technology with new video partners, we create untapped television inventory for our clients. The growing 18-49 Hispanic demographic continues to be a segment that is very much in demand by advertisers and our team is excited to be assisting Azteca America in selling their local inventory.”
The transaction with KAZR adds over fifty thousand subscribers to the Company’s ad-insertion platform.