BFM (Malaysia) partners with Triton Digital for audio monetization
BFM, Malaysia’s only independent business radio station, this month partnered with Triton Digital to monetize the streaming audio and podcast content.
BFM will utilize Triton’s Tap Ad Server to dynamically insert highly targeted audio ads into their streams. BFM will also be integrated in Triton’s programmatic audio marketplace and audio SSP.
“Triton provides reliable, sophisticated, and a flexible suite of comprehensive audio technology,” said Meera Sivasothy, General Manager at BFM. “We look forward to having the support of Triton’s industry-leading technology and knowledgeable team as we continue to grow and evolve our digital audio strategy.”
PPC Land is an international news publication headquartered in Frankfurt, Germany. PPC Land delivers daily articles brimming with the latest news for marketing professionals of all experience levels.
Subscribe to our newsletter for just $10/year and get marketing news delivered straight to your inbox. By subscribing, you are supporting PPC Land.
You can also follow PPC Land on LinkedIn, Bluesky, Reddit, Mastodon, X, Facebook, Threads, and Google News.
Know more about us or contact us via info@ppc.land
Our latest marketing news:
- Amazon launches Target Promotion for Sponsored Products advertisers
- Amazon Prime Video secures landmark NBA and WNBA broadcasting rights deal
- FTC Warns: Hashed data not anonymous, companies risk deceptive practice claims
- Taboola unveils AI-powered solution to boost publisher traffic amid digital shifts
- Meta tackles Nigerian financial Sextortion Scams in massive account purge
- FTC launches probe into surveillance pricing practices of eight companies
- Location-based advertising: revolutionizing digital marketing strategies
- Reddit's exclusive Search Deal with Google raises concerns over AI Data
- Netflix surges in Nielsen rankings, streaming dominates TV consumption
- Kargo and TikTok partner to enhance offline sales insights for advertisers