Meta today wrote how advertisers can boost posts on Facebook and Instagram and avoid a 30% Apple service charge.

In 2022, Apple updated their App Store Review Guidelines, resulting in a 30% service charge on boosted posts purchased through the Facebook and Instagram iOS apps.

Boosted posts are a popular advertising tool for small businesses to reach new customers. Meta wants to avoid removing boosted posts as they benefit small businesses.

How to avoid the 30% Apple service charge

  • Boost posts on web: Businesses can boost posts through Facebook.com and Instagram.com on mobile and desktop, avoiding the Apple service charge.
  • Prepaid funds: Businesses can add prepaid funds to their account using desktop or mobile web browsers, then use those funds to boost posts on any platform, including iOS apps, without incurring fees.

Boosting posts on Facebook.com and Instagram.com is available globally without the service charge.

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