Total digital ad spend in Ireland reaches €830m in 2021, a growth of 27%
Total digital ad spend in Ireland reached €830m in 2021, a growth of 27% year-on-year.
Social
TikTok launches an education program for creative agencies
TikTok CAP University (Creative Agency Partnerships) provides a curriculum that teaches creative agencies what they need to know to get started on TikTok.
Snapchat DAUs grow 18% YOY to 332 million
Snapchat had 332 million daily active users in Q1 2022.
TikTok increases limit for number of ads from TikTok Accounts
According to TikTok, this limit applies to TikTok accounts and not to ad accounts.
Snapchat introduces Dynamic Stories from select publishers
Dynamic Stories are available in the Discover feed and they are updated in real time.
Twitter launches Twitter Shops in the US
Twitter Shops are a new beta experiment.
Meta to merge Ad Topics and Interest Categories controls
Via Ad Topics controls users can choose to see fewer ads about certain topics, including alcohol, parenting, pets and social issues, elections or politics.
Smartly.io launches a budget visualizer and dynamic local inventory ads
Smartly.io today announced new automation capabilities for retailers with new tools: Budget Pacing Visualizer; Dynamic Local Inventory Ads; and Cross-Campaign Budget Optimization support for Pinterest.
Reddit Ads updates pixels introducing event metadata, custom events, and advanced matching
Reddit Ads this month updated Reddit pixel enabling advertisers to pass more detailed event data to Reddit, to get back a complete picture of the conversion performance and return on ad spend (ROAS).
Pinterest introduces Hebrew language
Pinterest this month introduced Hebrew language. Pinterest says it has more than 55 million Pins in Hebrew already on Pinterest.