Social

The latest news about social ads. Social ads are paid advertisements that appear on social media platforms, such as Facebook, Instagram, TikTok, Twitter, and LinkedIn. They can be used to promote a variety of products, services, and brands to a targeted audience.

Social

Meta launches enhanced marketing messages on Messenger for business customer retention

Meta introduces new promotional messaging solution to help businesses re-engage subscribers across 21 countries while expanding developer access globally.

Social

Reddit introduces optimization scoring and personalized recommendations for Ads

Reddit launches AI-powered recommendations system with optimization scores to help advertisers improve campaign performance automatically.

Social

Ghost and WordPress announce deeper social web collaboration

Major publishing platforms join forces to advance long-form content integration with ActivityPub protocol, preparing for Ghost 6.0 launch.

Social

Reddit launches full Smartly integration for automated campaign management

Reddit's complete Smartly platform integration enables advertisers to manage campaigns with automation tools.

Social

DoubleVerify debuts social attention measurement with Snap partnership

First-to-market solution combines platform signals with eye-tracking for comprehensive social media measurement.

Social

Meta mandates SEBI verification for India securities ads

Meta introduces new verification requirements for securities and investment advertisers targeting Indian users, effective July 31, 2025.

AI

Platform payments fuel AI slop flood across social media

Monetization programs from TikTok, Meta, YouTube and X drive creators to mass-produce low-quality AI content for financial gain.

Social

Meta tests profit-based ROAS optimization for advertisers

Meta introduces value optimization tools allowing advertisers to optimize campaigns based on profit margins rather than purchase size.

Social

Meta launches opportunity score globally for all advertisers

Meta introduces AI-powered campaign optimization tool offering 0-100 point scoring and real-time recommendations to improve performance.

Social

Meta announces generative AI advances for advertisers at Cannes Lions

Meta introduces new AI-powered advertising tools, video generation features, and WhatsApp ads at Cannes Lions International Festival of Creativity.

Social

Reddit unveils Community Intelligence at Cannes Lions 2025

Reddit launches AI-powered social listening and advertising tools powered by 22+ billion posts at Cannes Lions festival June 16.

Social

TikTok's GMV Max ROI guarantee: advertiser protection or platform control?

Examining whether automated advertising solutions truly benefit advertisers or consolidate platform power.

Social

YouTube rolls out shopping product stickers globally for shorts creators

YouTube upgrades shopping button on Shorts with product stickers showing 40% increase in clicks during US testing phase.

Social

YouTube expands Communities feature to all eligible creators

Platform makes dedicated engagement spaces available across all channels with post access.

Display

WhatsApp introduces ads using Instagram and Facebook data

Status screen advertisements debut with cross-platform targeting as privacy advocates warn of enforcement challenges.

Social

Snapchat simplifies AR content creation with new mobile and web tools

Users can now generate AI effects and publish lenses directly from smartphones.

Social

Adobe study reveals consumers abandon brands lacking personalization

New research shows 71% reject misleading campaigns while demanding short-form content.

Data Featured

Meta halts covert Android tracking following research disclosure

Researchers uncover method allowing Facebook and Instagram apps to link browsing history with user identities through localhost connections.

Data

WordPress unveils enhanced newsletter features to rival Substack

WordPress.com Newsletter expands capabilities with streamlined imports and reduced subscription fees as platform competition intensifies.

Social

Mozilla shutdowns Pocket service after 18 years

Mozilla Corporation will terminate Pocket service on July 8, 2025, ending 18 years of read-later functionality.

AI

German court allows Meta's AI training with public data

Cologne Higher Regional Court rejects injunction against Meta's AI training plans starting May 27, ruling use of public profiles lawful under GDPR.

Social Featured

Reddit launches Dynamic Product Ads

Reddit's Dynamic Product Ads reach general availability, delivering 2x higher ROAS for advertisers targeting high-intent shopping communities.

Social

Bluesky expands verification with blue checks and trusted verifiers

Social platform adds visual verification layer to complement domain-based system.

Social

How Zuckerberg plans to replace creative agencies with AI

Meta's CEO envisions a future where businesses only need objectives and bank accounts while AI handles everything from creative to targeting.

Social

Reddit's ad revenue soars 61% in Q1 as platform navigates Google relationship

Advertising remains Reddit's financial backbone while the platform's visibility in search results impacts user growth.