Social LinkedIn to introduce retargeting and LAN distribution on Document Ads LinkedIn yesterday announced several new advertiser audience capabilities that will help B2B marketers drive and track conversions more effectively. These new capabilities include:
Social The Power of Sound in TikTok Ads Sound is an essential element of TikTok, and it plays a crucial role in the effectiveness of TikTok ads. Here are some of the key reasons why sound is so important for advertisers on TikTok.
Social TikTok introduces Badged Agency Partners TikTok this month announced the launch of a new category in its Marketing Partners Program: the Agency category. This category recognizes media agencies around the world with proven expertise in TikTok marketing.
Social Featured TikTok Events API TikTok this month announced the launch of a consolidated endpoint for its Events API, a secure server-to-server (S2S) integration that allows advertisers to share marketing data with TikTok.
Social Meta launches a Facebook Organic A/B Testing API Facebook this month launched a Facebook Organic A/B Testing API, an enterprise solution for developers to programmatically test their video content.
Social LinkedIn Conversions API The LinkedIn Conversions API is a tool that allows businesses to connect their offline and online data with LinkedIn.
Social LinkedIn Ads introduces Publisher Reporting LinkedIn this month expanded transparency for campaigns that run across its network of publishers, Linkedin Audience Network. This includes the introduction of Publisher Reporting, which now includes IAB Category Reporting.
Social DV Brand Suitability and Custom Contextual now available on LinkedIn Audience Network DoubleVerify (DV) this month announced the launch of DV Authentic Brand Suitability and DV Custom Contextual solutions on the LinkedIn Audience Network (LAN).
Display What is marketing? Marketing is the activity of identifying, anticipating, and satisfying customer needs. It involves the creation, communication, delivery, and exchange of offerings that have value for customers, clients, partners, and society at large.
Data WPP and Sprinklr partner to bring AI-Powered CXM solutions to global brands Sprinklr this month announced an expanded strategic partnership with WPP. Together, WPP and Sprinklr will create AI solutions to help global clients deliver more personalized and consistent experiences to customers using Sprinklr’s unified customer experience management (Unified-CXM) platform.
Social TikTok integrates Salesforce CRM TikTok last month announced a new integration with Salesforce CRM, a customer relationship management (CRM) platform. The integration allows businesses to automatically sync their TikTok leads and customer data with Salesforce, so they can better manage their sales and marketing efforts.
Social Facebook and Instagram give creators more ways to make money Meta today announced Facebook and Instagram are giving creators more ways to make money on their platforms. Meta is testing a new holiday bonus that rewards creators for reels plays and photo views on Instagram.
Social TikTok shares 5 ad targeting best practices to boost ad performance TikTok this month shared 5 ad targeting best practices to boost ad performance.
Social Featured TikTok introduces Search Ads in its In-Feed Ads campaigns TikTok, the popular short-form video platform, last month announced the launch of a new Search Ads Toggle for its In-Feed Ads campaigns. This new feature enable advertisers to automatically create search results ads using their existing In-Feed Ad content and targeting.
Social Featured X Premium is now available in three tiers: Basic, Premium, and Premium+ X (former Twitter) last month introduced two new subscription tiers. Now users have 3 premium tiers: Basic, Premium, and Premium+. The higher the tier, more features have access to.
Social Facebook releases new tools and features to help creators test their content, earn rewards, and track insights Facebook this week announced new tools and features to help creators test their content, earn rewards, and track insights to grow on the platform. The new features are available on the professional dashboard.
Social Facebook launches Stories API for Desktop and Web Facebook today announced the launch of the Stories API, an enterprise solution that allows developers, creators, and brands to use the desktop or web-based application of their choice to create and publish their Stories to publicly available Facebook Pages.
Social EDPB takes unprecedented action against Meta: Bans behavioral advertising data processing across EEA The European Data Protection Board (EDPB) today announced it has taken decisive action against Meta Ireland Limited, commonly known as Meta, concerning the processing of personal data for behavioural advertising.
Social Meta Verified expands to businesses in Canada Meta yesterday announced it is expanding its Meta Verified test to businesses on Instagram and Facebook in Canada.
Social Pinterest Revenue Grows 11% in Q3, MAUs Up 8% Pinterest yesterday reported that revenue grew 11% year-over-year to $763 million in the third quarter of 2023. Global Monthly Active Users (MAUs) increased 8% year-over-year to 482 million. Adjusted EBITDA was $185 million for Q3.
Social Featured Facebook and Instagram to offer subscription for No Ads in Europe Meta, the parent company of Facebook and Instagram, today announced it will offer people in the European Union, European Economic Area, and Switzerland the choice to pay a monthly subscription to use these platforms without any ads.
Social HubSpot integrates TikTok Ads HubSpot and TikTok this week announced a partnership to make community-based customer acquisition easier for B2B brands. The integration allows HubSpot customers to capture leads from TikTok directly in HubSpot's Smart CRM.
Social Meta reports revenue of $34.15 billion, an increase of 23% year-over-year Meta Platforms, Inc. (NASDAQ: META) this week reported strong advertising revenue for the third quarter of 2023, with a revenue of $34.15 billion, an increase of 23% year-over-year.
Social Meta updates “Why am I seeing this ad?” tool Meta this week updated the “Why am I seeing this ad?” tool. Users can now access Ads Preferences directly from the “Why am I seeing this ad?” tool.
Social Reddit introduces 5 new currencies in Reddit Ads Reddit this week introduced 5 new currencies in Reddit Ads. The Reddit Ads Manager now supports Australian Dollars (AUD), Canadian Dollars (CAD), Euros (EUR), Great British Pound (GBP), and New Zealand Dollars (NZD).
