Meta updates “Why am I seeing this ad?” tool
Meta this week updated the “Why am I seeing this ad?” tool. Users can now access Ads Preferences directly from the “Why am I seeing this ad?” tool.
Topic
Social
A collection of 149 issues
Reddit introduces 5 new currencies in Reddit Ads
Reddit this week introduced 5 new currencies in Reddit Ads. The Reddit Ads Manager now supports Australian Dollars (AUD), Canadian Dollars (CAD), Euros (EUR), Great British Pound (GBP), and New Zealand Dollars (NZD).
Instagram Gifts
Instagram last week expanded Gifts to more creators in the US. Instagram Gifts enable followers to purchase stars and give them to creators on Instagram.
Snap reaches 375 million users in Q4, but ad revenue didn’t follow
Snap yesterday announced the financial results for Q4 2022. Daily active users (DAUs) were 375 million, an increase of 56 million, or 17% year-over-year, but average revenue per user (ARPU) was down 15%.
Twitter rolls out Search Keywords Ads
Twitter last week rolled out Search Keywords Ads to all advertisers as a beta test. According to Twitter, advertisers can now bid to insert Promoted Tweets solely among specific search results.
Twitter integrates DoubleVerify and IAS for brand safety
Twitter this week announced a new integration with DoubleVerify and Integral Ad Science, now available to advertisers based in the US.
Instagram Quiet Mode
Meta last week launched a Quiet Mode feature on Instagram. When Quiet Mode it’s enabled, Instagram does not send any notification, the profile activity status change to let people know, and Instagram automatically sends an auto-reply when someone sends a DM.
Meta’s new Variance Reduction System (VRS) technology
The new machine learning technology has the goal that the actual audience that sees an ad more closely reflects the eligible target audience for that ad.
Meta to allow teens to control the types of ads they see
Meta today announced it will introduce more ways for teens to manage the types of ads they see on Facebook and Instagram, starting in March.
Meta to limit ad targeting to reach teens on Facebook and Instagram
Starting next month, advertisers will only be able to target teens, when age and locations are selected at the same time. Meta says gender to be removed from the targeting options when teens are targeted.