BrightTALK today announced that it has joined HubSpot as a Connect Partner with a certified integration. The new BrightTALK integration allows HubSpot’s marketing automation capabilities to be used by marketers to capture information about how their webinars and online talks are being viewed and engaged with.
Marketers on the BrightTALK platform, who use HubSpot, can track and choose among a set of more than 50 data points of viewer behavior. These insights provide a foundation for nurturing, scoring, and ultimately converting viewers to new customers.
“HubSpot is one of the most popular inbound marketing and sales automation platforms used by our community of thousands of marketers. The integration will help our clients gain far deeper insights into their webinar marketing leads andPaul Heald, CEO of BrightTALK
todesign more targeted webinar series accordingly.”
HubSpot Connect Partners are independent software vendors who have built an integration with HubSpot and passed certification.
“We’re always looking to partner with companies and tools that make it even easier for our customers to achieve their growth goals. BrightTALK’s offering does just that, and we’re excited to have them on board as a Connect Partner.”Brad Coffey, chief strategy officer at HubSpot