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Aberje – Associacao Brasileira de Comunicacao Empresarial (‘Brazilian Association of Business Communication’) released the fourth edition of BRpr in August. The newsletter is an initiative of the Association to showcase good practices developed in the field of Communication in Brazil, in a dialogue with the international community.
Edition #4 features two articles. The first, under the byline of Ricardo Sennes, managing partner of Prospectiva, analyzes Brazil’s upcoming presidential elections, taking into account the political variables that the current interim president, Michel Temer, will have to deal with up until 2018. Patricia Reis, a professor at ESPM, speaks about the Rio brand, particularly in relation to the 2016 Rio Olympics.
One item discusses the Lidercom gathering in Sao Paulo, with the presence of Richard Edelman, Global CEO of the Edelman agency, who compared the situation of Brazil today with that of the United States in the crisis of 2008, calling upon communicators to take a leading role in the ethical and economic transformation of Brazil.