Cetera Technology last month launched a news content curation in the Middle East and North Africa (MENA). Limelines was officially launched to the public on November 27, 2018. Cetera Technology is a Beirut-based digital startup, in Lebanon, curating content from RSS feeds into web, and app environments – iOS and Android. Limelines is a competitor to Google News, Apple News, and Taboola News in MENA region.
“Limelines was built with publishers in mind: Big and small publishers, newspapers, magazines, professional bloggers, and other expert writers around the MENA region. They can simply submit their content to our platform and benefit through its machine learning capabilities that will automatically tag and place their features and articles under one of our categories. The reception from our first group of publishers has been amazing, and we are looking forward to our continued partnership and collaboration with them.”Rime Diab, Chief Executive Officer at Limelines
Limelines curates and offers its readers topic-driven stories. This enables them to move to a new era of news consumption that satisfies their information needs. Limelines also allows its users to collect and share the stories they read with their community. Limelines says the AI-driven content channel is not only expected to disrupt online reading but will also introduce ‘social’ interactivity to the classic news reading behavior.
Limelines research revealed that in addition to news, sports, business, economy, culture, finance, entertainment, as well as tech, art, and health, represent the MENA region’s top interests. Thus, the platform strives to highlight these topics among over 40 additional ones and present them in a new mold through its partnership with publishers.
The digital platform has kicked off in English first and is expected to release Arabic and French versions in early 2019.
“Our market research shows that 59 percent of the MENA region’s publishers write in Arabic, 43 percent write in English, while almost 15 percent publish in French. This diverse and cosmopolitan audience requires a platform that reflects it, and that’s what Limelines aspires to offer,” Diab explained.
Limelines is a brand of Cetera Technology SAL, a Lebanese tech startup founded by Khalil Abou Chawareb, Peter Jaber, and Chady Semaan, and initially funded by Abou Chawareb. In 2018, Cedar Mundi joined and funded the company under the Central Bank’s Circular 331, a national initiative aiming at the creation of a knowledge economy and the development of startups. The company’s team consists of 20 professionals, including administrative, development, business, design, and content creation skills.