By Luís Daniel Rijo in Data News — Mar 21, 2024

Comscore enhances Cross-Platform measurement with Social Audience integration

The addition of social metrics in the United Kingdom and Spain provides a deduplicated view of audiences across desktop, mobile, and social platforms.

Comscore this week announced an expansion to its MMX platform suite. The addition of social metrics in the United Kingdom and Spain provides a deduplicated view of audiences across desktop, mobile, and social platforms. This enhancement empowers publishers and brands with a comprehensive understanding of their total digital audience.

Key Benefits:

Holistic Audience Measurement: Comscore's Social Incremental enhancement delivers a complete picture of digital audiences, enabling more informed decision-making.
Channel Optimization: Agencies can optimize media strategies based on accurate, cross-channel audience insights.
Value Demonstration: Publishers can showcase the full reach of their digital properties, attracting premium advertising partnerships.

Availability:

The Social Incremental enhancement is now available in the United Kingdom and Spain, following its successful launch in the United States in October 2023. Comscore plans to roll out this capability in Italy, France, Canada, India, Argentina, Brazil and Mexico soon.

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