Comscore integrates YouTube and YouTube TV measurement

Comscore yesterday announced it is incorporating YouTube and YouTube TV measurement into its cross-platform measurement service, Comscore Campaign Ratings.

Comscore Campaign Ratings provides advertisers with a deduplicated view of reach and frequency across linear TV, OTT/CTV, PC and Mobile inventory. This includes measurement for co-viewers on OTT/CTV.

“This is a critical milestone for Comscore and for the industry. Our clients are placing a large portion of their advertising spend with YouTube, and they need a holistic view of how that spend is performing relative to the entire media mix. We’re confident that clients using Comscore Campaign Ratings will have the most complete picture of advertising performance in the market,” said Bill Livek, Chief Executive Officer, Comscore.