Confiant sees a higher rate of malicious ads in Europe for the latest quarter
Prebid was the technology more affected with malicious ads.
Confiant published The State of Ad Security & Ad Quality Report for the latest quarter, where it shows a higher rate of malicious ads in Europe. Germany was the country more affected, with around 0.5% of the ads affected by security issues.
Confiant says European markets - Germany and Italy in particular — saw far higher rates of Security issues than the U.S. Some of the most serious threats Confiant saw, such as Fizzcore, were mostly confined to Europe.
Confiant’s Demand Quality Report is a quarterly look into the quality of demand in digital advertising. Confiant analyzed a normalized sample of more than 170 billion programmatic advertising impressions from April 1 to June 30, 2020 from over 30,000 websites and apps.
The issues with malicious ads affected mainly shopping, pets, style and fashion, family and parenting websites.
Google was the network less affected. Prebid was the technology more affected with malicious ads. Five times more than Google.