AdLingo this week announced the launch of a new conversational marketing platform where advertisers will be able to place their conversational assistants inside interactive display ad units and reach their target audience at scale, using Google Display Network (GDN).
AdLingo is a new platform built within Area 120, Google’s incubator for experimental projects, and is bringing conversational assistants to the display advertising.
“Conversational assistants are revolutionizing how brands and consumers engage with one another, facilitating real-time, two-way conversations that let brands answer their customers’ most pressing questions. Our new platform is bringing these valuable conversations to the web pages and mobile apps that consumers are already browsing.”Vic Fatnani, co-found at AdLingo
Conversational Display Ads are available on Google Ads, via AdLingo, but Google is also working with Valassis Digital, LivePerson, and Take.