Coronavirus pandemic causes historic low CPMs, back to 2016
Ezoic, a platform that connects websites with ads like Google Ad Manager, revealed this month it’s seeing the lowest ad rates they had since 2016. Advertisers are pausing campaigns, which leads to less bid pressure on the ad auctions.
IAB says nearly a quarter of all advertisers have paused all advertising spend, and the digital ad spend is down 33%.
In Adops subreddit, publishers say CPMs are down between 30% and 60%; some publishers say the revenue wasn’t affected due to an increase in volume of traffic, which end up paying the CPM drop.
. Written by Luís Daniel Rijo. Follow PPC Land on LinkedIn.
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