Criteo today announced it has acquired Manage. Criteo says is adding Manage and its mobile app install solution to complement its existing app business and further strengthen its end-to-end advertising solution, addressing the entire consumer journey from awareness and consideration to conversion.
Manage is a Silicon Valley company with an app install advertising solution. This acquisition expands Criteo’s client base as Manage serves advertisers not only in Criteo’s strong verticals of retail and travel, but also in gaming and other app-first areas such as food delivery and ride-sharing. With Manage, Criteo also gains additional technical and commercial talents to accelerate expansion into the fast-growing app space.
“Demonstrating our commitment to the fast growing mobile app ecosystem, Manage allows us to add app install to our marketing solutions,” said JB Rudelle, Criteo, CEO.
“Criteo’s mobile strength and world-class technology is what excited us about joining this amazing company. Criteo’s global scale, extensive client base, unmatched technology and team, provide a tremendous opportunity for us to capitalize on the momentum we’ve built over the past few years. Now we can rapidly scale our mobile in-app solution to address marketers’ desire to have solutions that map to the entire customer journey.”
Mike Ng, Manage, CEO
Manage was founded in 2011 and is headquartered in Mountain View, California. Manage teams will be integrated into Criteo with immediate effect. Criteo didn’t disclose the value of the transaction.