Data Studio went out of beta

Data Studio, Google’s data visualization, and reporting product is out of beta and now generally available since 20th September. Data Studio, part of Google Marketing Platform and closely integrated with Google Cloud, allows users to easily access data from Google Analytics, Google Ads, Display & Video 360, Search Ads 360, YouTube Analytics, Google Sheets, Google BigQuery and over 500 more data sources, both Google and non-Google, to visualize and interactively explore data.

Data Studio was in beta since 2016, and Google says “millions of people used Data Studio to transform their data into powerful stories that surface key business insights.”

According to Google, Data Studio’s mission is to empower people to identify and share insights from their data—whether it’s a marketer surfacing information about which of their advertising channels is most effective, or a business analyst tracking performance metrics.