DBB Canada yesterday announced that Brent Choi is being named as the agency’s CEO and CCO. DBB Canada says this reflects a leadership restructuring that introduces a new dual role at the company’s helm, after current president and COO, Lance Saunders decided to leave the company to pursue new entrepreneurial ventures.
Brent Choi nomination marks the first time DDB Canada has had a senior level position to lead its total creative product and the agency’s overall strategic direction and new business growth.
Brent Choi will be based in Toronto and will oversee the agency’s creative offering across all platforms in Canada including TRACKDDB, Tribal Worldwide Canada, TracyLocke and Twice, bringing a trifecta of strategy, creative and digital to life for clients.
Choi’s appointment will commence on February 4, 2019, and he will report directly to both Wendy Clark, president and CEO, DDB Worldwide, and Ari Weiss, chief creative officer, DDB North America.
“In this business, it is rare to come across a stand-out leader who is equally wired for both the right and left sides of the brain and with Brent’s business mastery of this combination, a new leadership era is on the horizon,” said Clark. “With Brent’s business degree from Ivey and 25+ Cannes Lions to his name, it is rewarding to see DDB’s tradition of having the best creatives in top leadership positions continue.”