Dentsu announced last month that has reached an agreement to acquire a 100% stake in Aaron Lloyd Group, a media agency specializing in the pharmaceutical category. According to Dentsu, pharmaceuticals is the largest sector in the Russian media market.
Aaron Lloyd is comprised of Aaron Lloyd Media LLC, Media Health Division LLC and Vizeum Health LLC, and is currently the largest full-service media agency dedicated to the pharmaceutical industry in Russia. Founded in 1999, Aaron Lloyd is a part of the Bionika Group which provides diverse 360 degree marketing and consulting solutions to pharmaceutical and healthcare companies, covering a full range of pharmaceutical sector needs. Headquartered in Moscow, Russia, Aaron Lloyd has 57 employees and was founded in June, 1999.
Following the acquisition, Dentsu says Aaron Lloyd will remain a standalone agency and will add significant scale to the Dentsu Group’s Russia business while strengthening its expertise in this important sector.