Dentsu acquires Namics, a digital agency in DACH

Dentsu Aegis Network this week announced that it has signed an agreement to acquire Namics AG, a leading full-service digital agency in Switzerland and Germany. The acquisition is subject to approval from the German competition authority.

Dentsu says Namics’ digital experience, creative and service design expertise complements Merkle’s customer experience (CX) and marketing technology practice in the region. According to Dentsu, this is an important step in Merkle’s strategy to increase its global footprint, it provides further scale and depth to Merkle’s people-based marketing capabilities, in particular in the areas of business transformation strategy, digital consulting and technology implementation across Adobe Experience Cloud, Sitecore, Salesforce and SAP.

All Namics‘ 550 digital specialists based in Frankfurt, Hamburg, Munich, St. Gallen, Zurich, and Belgrade will join Merkle, bringing its EMEA regional employee numbers to over 2000. Founded in 1995, Namics provides strategic consulting, concept development and creative, as well as technical implementation, with a strong focus on user experience. Its clients include ABB, Credit Suisse, Migros, Swiss Life, UBS, and Victorinox in Switzerland and ADAC, Boehringer Ingelheim, Kaufland, Kuka and smart in Germany.

“Becoming part of Merkle and Dentsu Aegis Network is a fantastic opportunity for Namics as we have a shared vision of helping clients become winners in digital transformation. Our customer advocacy approach to delivering digital marketing, communication, and commerce solutions will be further strengthened by Merkle’s data, analytics, and CRM capabilities. This is an incredibly compelling offer to our clients. We are excited about the opportunities this move provides.”

Bernd Schopp, CEO Namics

The value of the acquisition was not disclosed.