DoubleVerify today announced that it has acquired Leiki, a contextual intelligence and content classification platform headquartered in Helsinki, Finland, and with operations across Europe.
“Leiki’s data-driven technology platform and advanced content classification expertise dovetail perfectly with DV’s global brand reputation offering – a core competency since our company’s inception over a decade ago. We are delighted to welcome the Leiki team – a uniquely talented group that is expert in language ontology and content analysis.”Wayne Gattinella, DoubleVerify CEO
DoubleVerify says Leiki acquisition further strengthens DV’s core global brand reputation capabilities, ensuring that brands advertising on the Internet are matched with appropriate and relevant content.
According to DoubleVerify, Leiki’s semantic AI software engine provides an analysis of any piece of text (e.g. complex news articles) or contextual video data. DoubleVerify uses content analysis data to protect brand reputation throughout the media transaction (pre- and post-bid) and to enable proactive contextual targeting of content aligned with a brand’s equity or target audience profile.
DoubleVerify says the acquisition also brings a team with specialized expertise and relationships with brands and publishers internationally.
“The entire Leiki team is thrilled to join forces with DoubleVerify – a rapidly expanding, global organization with a best-in-class brand reputation solution. We are going to market with even stronger capabilities through close integration of Leiki’s semantic technology and expertise with DV’s industry-wide platform.”Dr. Petrus Pennanen, Leiki CEO and Founder
Leiki was founded in 2000. Leiki provides independent semantic AI platform that offers a variety of software as a service (SaaS) solutions for brands and publishers. At its technological core, Leiki has a proprietary natural language analysis ontology with over 200 thousand topics, powering text and audience interest analysis, content discovery, and user interest profiling and segmentation.
Leiki says their technology has numerous applications within the online advertising sector, including concept recognition, content classification and recommendation, and semantic search – in addition to intelligent user profiling, based on interest and intent. Leiki is headquartered in Helsinki, Finland with operations across North America and Europe.