DoubleVerify now able to measure videos in Facebook Stories

DoubleVerify today announced its expanded integration with Facebook – providing advertisers with third-party measurement of viewability and fraud/SIVT across Facebook Stories video ad inventory.

DoubleVerify says this partnership with Facebook is timely, as Stories continues to gain prominence within the Facebook ecosystem. More than 300 million people use Facebook Stories and Messenger Stories each day, and 68% use Stories on at least three apps regularly, per an Ipsos survey commissioned by Facebook.

Facebook Stories video campaign measurement is integrated within DV Pinnacle. Through the platform, advertisers can analyze their Stories campaigns through side by side comparison with all other ad placement types that Facebook supports, or compare Facebook Stories campaign performance with that of other media buys. There is no additional activation step required for Pinnacle users.

“Our expansion into Facebook Stories deepens the levels of transparency and protection we can offer our global advertiser clients. As one of the first partners to offer measurement and reporting for this growing Facebook channel, DV is staying at the forefront of emerging media types, giving brands clarity and confidence in their digital investment – across all platforms, channels and formats.”

Matt McLaughlin, COO at DoubleVerify