Comscore and NBCUniversal Owned Television Stations (NBC and Telemundo owned stations) today announced a multi-year partnership. All NBC and Telemundo owned stations will use Comscore's linear TV currency, as well as its local mobile and desktop insights to enhance the way the stations measure their performance to
DoubleVerify today announced its expanded integration with Facebook – providing advertisers with third-party measurement of viewability and fraud/SIVT across Facebook Stories video ad inventory. DoubleVerify says this partnership with Facebook is timely, as Stories continues to gain prominence within the Facebook ecosystem. More than 300 million people use Facebook
IAB Tech Lab yesterday announced that the OM SDK is having a "tremendous support by measurement companies, global ad platforms, and major app publishers." IAB Technology Laboratory’s Open Measurement Software Development Kit (OM SDK) is now reaching 2 billion devices, on iOS, Android and other platforms, worldwide.
Adjust yesterday launched the second version of Adjust's Global Benchmarks, a tool where advertisers can see Adjust aggregated data of over 7,000 apps. Adjust's Global Benchmarks 2.0 new metrics included on the new version are Click Through Rate (CTR), Conversion Rate from Click to
System1 today launched its new System1 Ad Ratings service for brands and advertisers as a way for brands to understand the potential of their campaigns to drive long-term growth. The service is launching with two years of data covering over 27,000 TV ads from the USA and UK.
Comscore today announced that AMC Networks is the newest beta partner for Comscore Campaign Ratings (CCR). CCR is Comscore's cross-platform video advertising measurement solution. Access to CCR will enable AMC Networks to have an unduplicated view of video campaigns across linear TV, OTT, desktop, and mobile. "
Comscore yesterday announced a new partnership with Snap to integrate Snapchat Discover traffic into Comscore's digital audience measurement solutions. Comscore says the inclusion of incremental Snapchat traffic represents another step forward in ensuring that Comscore provides the most comprehensive coverage of audience traffic on both owned-and-operated
Nielsen this week announced that it will expand its reporting capabilities to identify same-gender spouses and partners and their households on the demographic and household characteristics in Nielsen's National TV panel. Nielsen said is working closely with GLAAD to determine the best approaches for reflecting LGBTQ inclusion
iHeartMedia, Jelli, and Foursquare last week announced the future launch of a new attribution product for broadcast radio that will offer marketers a combination of iHeartMedia’s reach and Jelli’s programmatic buying capabilities, with the attribution and insights tools from location technology company Foursquare. "By leveraging Jelli'
Integral Ad Science (IAS) and Snapchat now offer advertisers viewability and ad fraud measurement solutions to employ across their Snapchat in-app video buys, IAS announced this week. According to IAS, measurement was successfully tested for 6 months. IAS had over 50 brands participating in the beta where they measure
TabMo & adsquare last week announced the results of a benchmark study covering the verticals travel, national parks, business, hobbies & interests, health, food & drink, clothing, style & fashion, automotive, beauty, buying/selling cars, shopping, and alcohol. The study shows the results from 55 programmatic campaigns delivered between 1
Market Track this month announced today that their Competitrack advertising Intelligence solution is now using panel-based digital ad collection to supplement its automated legacy approach. This new methodology allows for improved capture of highly targeted ads based on users’ browsing behavior and other audience-focused factors. Market Track says
