Measurement

Comscore and NBCUniversal Owned Television Stations (NBC and Telemundo owned stations) today announced a multi-year partnership. All NBC and Telemundo owned stations will use Comscore's linear TV currency, as well as its local mobile and desktop insights to enhance the way the stations measure their performance to better

DoubleVerify today announced its expanded integration with Facebook – providing advertisers with third-party measurement of viewability and fraud/SIVT across Facebook Stories video ad inventory. DoubleVerify says this partnership with Facebook is timely, as Stories continues to gain prominence within the Facebook ecosystem. More than 300 million people use Facebook Stories

IAB Tech Lab yesterday announced that the OM SDK is having a "tremendous support by measurement companies, global ad platforms, and major app publishers." IAB Technology Laboratory’s Open Measurement Software Development Kit (OM SDK) is now reaching  2 billion devices, on iOS, Android and other platforms, worldwide.

Adjust yesterday launched the second version of Adjust's Global Benchmarks, a tool where advertisers can see Adjust aggregated data of over 7,000 apps. Adjust's Global Benchmarks 2.0 new metrics included on the new version are Click Through Rate (CTR), Conversion Rate from Click to

System1 today launched its new System1 Ad Ratings service for brands and advertisers as a way for brands to understand the potential of their campaigns to drive long-term growth. The service is launching with two years of data covering over 27,000 TV ads from the USA and UK. System1

Comscore today announced that AMC Networks is the newest beta partner for Comscore Campaign Ratings (CCR). CCR is Comscore's cross-platform video advertising measurement solution. Access to CCR will enable AMC Networks to have an unduplicated view of video campaigns across linear TV, OTT, desktop, and mobile. "In

Comscore yesterday announced a new partnership with Snap to integrate Snapchat Discover traffic into Comscore's digital audience measurement solutions. Comscore says the inclusion of incremental Snapchat traffic represents another step forward in ensuring that Comscore provides the most comprehensive coverage of audience traffic on both owned-and-operated and distributed

Nielsen this week announced that it will expand its reporting capabilities to identify same-gender spouses and partners and their households on the demographic and household characteristics in Nielsen's National TV panel. Nielsen said is working closely with GLAAD to determine the best approaches for reflecting LGBTQ inclusion and