DoubleVerify (DV) this month announced the launch of DV Authentic Brand Suitability and DV Custom Contextual solutions on the LinkedIn Audience Network (LAN).
These two solutions enable advertisers to ensure their campaign impressions are delivered on inventory that aligns with their brand safety, suitability, and contextual needs.
DV Authentic Brand Suitability offers customized protection that helps advertisers avoid unsafe and unsuitable content before placing a bid. This solution is powered by DV’s proprietary Semantic Science technology, which identifies and classifies content across a wide range of topics and industries.
DV Custom Contextual provides advertisers with a solution to reach the right audiences at the right time. This solution allows advertisers to create custom contextual segments based on their specific brand and marketing goals.
“Our collaboration with LinkedIn underscores DV’s continued leadership position in optimizing media quality and performance holistically across the digital media landscape,” said Steven Woolway, EVP of Business Development at DoubleVerify. “LinkedIn is a leading platform for B2B digital advertising, and we are thrilled to collaborate to support brand suitability and contextual targeting.”
According to LinkedIn, since the beginning of November, DoubleVerify has measured LAN (LinkedIn Audience Network) as over 99% brand safe, and less than 1% of impressions were detected invalid traffic.
Benefits for Advertisers
- Enhanced Brand Safety: DV Authentic Brand Suitability helps advertisers protect their brand reputation by ensuring that their ads do not appear on unsafe or unsuitable content.
- Improved Contextual Targeting: DV Custom Contextual helps advertisers reach the right audiences at the right time by delivering their ads to users who are interested in their products or services.
- Increased Campaign Performance: By using DV’s brand safety and contextual targeting solutions, advertisers can improve the overall performance of their campaigns.
DV Authentic Brand Suitability and DV Custom Contextual are now available for all mutual LinkedIn and DV customers.