DV360 to introduce TrueView dimensions and metrics in instant reporting
Instant reporting enables advertisers to see data immediately.
Google today announced it will introduce TrueView (YouTube) dimensions and metrics in DV360’s instant reporting, in the following weeks.
According to Google, all TrueView (YouTube) dimensions and metrics that are supported in offline reporting will also be available in instant reporting.
Instant reporting enables advertisers to see data immediately, instead of waiting for a report to run and then downloading the file for offline viewing.
