Sign in Subscribe

By Luís Daniel Rijo in Audio News —

Edison Research's report reveals significant growth in the U.S. podcast audience

Edison Research's annual Infinite Dial® report reveals that podcast listening continues to surge in the U.S., reaching record-breaking levels of engagement.

Edison Research's report reveals significant growth in the U.S. podcast audience

Edison Research's annual Infinite Dial® report reveals that podcast listening continues to surge in the U.S., reaching record-breaking levels of engagement. The study, supported by Audacy, Cumulus Media, and SiriusXM Media, offers key insights into the evolving podcasting landscape.

Key Findings:

  • Overall Growth: 47% of Americans aged 12 and older have listened to a podcast in the last month (up 12% from 2023). This translates to approximately 135 million monthly listeners.
  • Weekly Listeners Surge: 34% of the U.S. population aged 12+ now listen to podcasts weekly, representing a 10% year-over-year increase.
  • Women Drive Growth: The number of female podcast listeners has increased significantly, with 45% of women in the U.S. aged 12+ reporting they listen to podcasts monthly (up 15% from 2023).
  • Online Audio Peak: 76% of Americans aged 12+ (approximately 218 million people) report listening to some form of online audio monthly.

Additional Insights from the Infinite Dial®

  • Smart speaker ownership has leveled out, but the number of devices per household continues to rise.
  • Twitter use has seen a sharp decline following Elon Musk's acquisition.
  • Despite new listening options, AM/FM radio remains a strong source of in-car audio entertainment.

The Infinite Dial® is America's longest-running survey of digital media behavior. Edison Research surveyed 1,086 individuals aged 12 and older in January 2024 to compile this year's report.

PPC Land is an international news publication headquartered in Frankfurt, Germany. PPC Land delivers daily articles brimming with the latest news for marketing professionals of all experience levels.

Subscribe to our newsletter for just $10/year and get marketing news delivered straight to your inbox. By subscribing, you are supporting PPC Land.

You can also follow PPC Land on LinkedIn, Bluesky, Reddit, Mastodon, X, Facebook, Threads, and Google News.

Know more about us or contact us via info@ppc.land

Our latest marketing news:

Subscribe via email

Don’t miss out on the latest marketing news. Sign up now to get the articles directly in your email.
jamie@example.com
Subscribe