Endurance International Group (NASDAQ: EIGI), announced it has completed the previously announced acquisition of AppMachine, a Netherlands-based technology developer. The addition of AppMachine’s mobile development platform to Endurance’s suite of solutions will enable small business customers to expand their online presence with ease.
AppMachine will play an integral role enhancing Endurance’s existing offerings by developing new products that will be integrated into the Endurance technology platform, making customer onboarding and website publishing easier and less time-consuming.
“By integrating AppMachine’s team and platform with Endurance, we see an opportunity to unify, simplify and strengthen our existing portfolio of web presence and digital marketing solutions as well as expand this portfolio over time as the needs of our subscribers evolve,” said Michael Kesselman, EVP, Innovation and Strategy at Endurance. “AppMachine brings a talented development team that’s innovative in the mobile arena. Over the past 18 months, we’ve partnered with them to build various products. Their team has proven to be incredibly agile and clever, quickly delivering solutions that are fast, flexible and easy to use – which is exactly what every busy small business owner needs. We couldn’t be more thrilled to have AppMachine join the Endurance family.”
AppMachine’s robust mobile rendering platform enables mobile websites to behave like native apps, and its responsive editor helps small businesses get online fast and update their web presence on-the-go. In addition to website building, AppMachine has also created powerful but simple solutions for other small business needs, including ecommerce and social media management.
“AppMachine began as a startup focused on the building of native apps, and through our partnership with Endurance, we have the opportunity to broaden our scope beyond apps and mobile,” said Siebrand Dijkstra, Founder of AppMachine. “We will continue to grow as a high-tech development brand and will prioritize delivering products that help small businesses effortlessly build and manage their web presence. Now that we are part of Endurance, we look forward to giving their approximately 5.5 million subscribers access to these capabilities.”
The most recent Endurance and AppMachine collaboration was the launch of Impress.ly, a new and innovative approach to automatically generating and managing a mobile optimized small business website directly on a phone. This product makes it easy for small businesses and bloggers to create a mobile-optimized website in minutes. Impress.ly simplifies website design and development by scanning and organizing existing web assets from social media, websites, and other online resources and automatically populating highly customizable website templates.