Fire TV now reaching 50 million monthly active users worldwide

Amazon this month announced that Fire TV exceeded 50 million monthly active users worldwide. Amazon made this announcement in the context of Amazon DSP, where this inventory is sold to advertisers.

Amazon launched Fire TV in 2014, first in the US. Fire TV is available in Canada, Mexico, the US, Brazil, Germany, Spain, France, Italy, the Netherlands, the UK, Saudi Arabia, UAE, Australia, India, and Japan.

Advertisers can use Fire TV Ads to reach users on their Connected TVs:

Fire TV Ads are sold on a cost-per-click basis and advertisers can bid the maximum amount that you're willing to pay when a user clicks on the ads.