Fire TV now reaching 50 million monthly active users worldwide
Amazon launched Fire TV six years ago.
Amazon this month announced that Fire TV exceeded 50 million monthly active users worldwide. Amazon made this announcement in the context of Amazon DSP, where this inventory is sold to advertisers.
Amazon launched Fire TV in 2014, first in the US. Fire TV is available in Canada, Mexico, the US, Brazil, Germany, Spain, France, Italy, the Netherlands, the UK, Saudi Arabia, UAE, Australia, India, and Japan.
Advertisers can use Fire TV Ads to reach users on their Connected TVs:
Fire TV Ads are sold on a cost-per-click basis and advertisers can bid the maximum amount that you're willing to pay when a user clicks on the ads.
PPC Land is an international news publication headquartered in Frankfurt, Germany. PPC Land delivers daily articles brimming with the latest news for marketing professionals of all experience levels.
Subscribe to our newsletter for just $10/year and get marketing news delivered straight to your inbox. By subscribing, you are supporting PPC Land.
You can also follow PPC Land on LinkedIn, Bluesky, Reddit, Mastodon, X, Facebook, Threads, and Google News.
Know more about us or contact us via info@ppc.land
Our latest marketing news:
- Amazon launches Target Promotion for Sponsored Products advertisers
- Amazon Prime Video secures landmark NBA and WNBA broadcasting rights deal
- FTC Warns: Hashed data not anonymous, companies risk deceptive practice claims
- Taboola unveils AI-powered solution to boost publisher traffic amid digital shifts
- Meta tackles Nigerian financial Sextortion Scams in massive account purge
- FTC launches probe into surveillance pricing practices of eight companies
- Location-based advertising: revolutionizing digital marketing strategies
- Reddit's exclusive Search Deal with Google raises concerns over AI Data
- Netflix surges in Nielsen rankings, streaming dominates TV consumption
- Kargo and TikTok partner to enhance offline sales insights for advertisers