Ad tech repriced everything this week except the thing doing the counting
Ad tech's week in numbers: AI Max carries 72% more invalid traffic, The Trade Desk falls 22%, Comscore cuts $25 million and Perplexity blocks Time's agent ads.
Everything on the second monitor, sorted into four groups
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Campaign Manager 360 API adds 60-second synchronous report queries
Developers can skip preconfigured Report resources and pull JSON directly. Floodlight activities separately gain 14 categories, now mandatory for attribution.
Ledisa faces $5m class action over GLP-1 patches with no GLP-1
Suit filed August 13 in California's Eastern District says the patches were relabelled Berberine. Doctors cite molecule size. Does a rename cure the claims?
Mars faces class action over quinoa listed under 2% on Seeds of Change pack
Complaint puts damages above $5m and covers a nationwide class of buyers, filed August 12 in San Diego. Front-of-pack ingredient order now faces a jury test.
RE/MAX gains Golfweek's 2 million monthly users on merger vote day
Publisher's parent shed 22 million monthly visitors last quarter; RE/MAX brings 149,267 agents and a pending sale to Real. Who sells the ads inside the new hub?
Norway forces SATS to let gym members object to check-in photos
Twenty-six complaints from Finnish and Norwegian members pushed Datatilsynet to act. SATS has until September 11, 2026 to rewrite its member photo notices.
New Google Analytics report shows which non-Google campaigns lack cost data
Coverage rate and a three-value join status reach media buyers on August 10, covering Meta, TikTok, Snap, Pinterest and Reddit uploads. What makes a join fail?
Google Analytics drops the fixed 3-day engaged-view conversion window
Click-through windows now accept any integer from 1 to 90 days, replacing six fixed presets for advertisers. Retroactivity remains unstated in the release note.
Brave cuts three GPU fingerprinting signals in version 1.93 by default
WebGL vendor and renderer strings collapse to one value for every user, hitting hash-based trackers. Brave says WebGPU extension randomization is planned next.
Google Merchant Center for Agencies tops out at 1,000 client accounts
Undocumented until now, the ceiling applies to agency admins linking client Merchant Center IDs. Whether it binds the largest agency networks remains untested.
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