Facebook Audience Network updates the SDK
Facebook today announced that it is asking all app publishers and developers to upgrade to the Audience Network SDK 5.4 and above before March 3, 2020.
Facebook says that the new FAN (Facebook Audience Network) SDK provides access to the newest features, format iterations, improved stability and helps publishers to maximize ad revenue with Audience Network.
Effective March 3, 2020, Facebook will stop ad delivery to old versions of the SDK. Apps that are not up to date with the minimum SDK requirements will therefore see a drop in Audience Network revenue. Facebook is recommending that publishers update to the latest SDKs as soon as possible to avoid impact on ad delivery.
PPC Land is an international news publication headquartered in Frankfurt, Germany. PPC Land delivers daily articles brimming with the latest news for marketing professionals of all experience levels.
Subscribe to our newsletter for just $10/year and get marketing news delivered straight to your inbox. By subscribing, you are supporting PPC Land.
You can also follow PPC Land on LinkedIn, Bluesky, Reddit, Mastodon, X, Facebook, Threads, and Google News.
Know more about us or contact us via info@ppc.land
Our latest marketing news:
- Amazon launches Target Promotion for Sponsored Products advertisers
- Amazon Prime Video secures landmark NBA and WNBA broadcasting rights deal
- FTC Warns: Hashed data not anonymous, companies risk deceptive practice claims
- Taboola unveils AI-powered solution to boost publisher traffic amid digital shifts
- Meta tackles Nigerian financial Sextortion Scams in massive account purge
- FTC launches probe into surveillance pricing practices of eight companies
- Location-based advertising: revolutionizing digital marketing strategies
- Reddit's exclusive Search Deal with Google raises concerns over AI Data
- Netflix surges in Nielsen rankings, streaming dominates TV consumption
- Kargo and TikTok partner to enhance offline sales insights for advertisers