Facebook retires ad formats related with pages

Facebook just announced that will retire ad formats related with boosting posts. It is 17 promoted post types, that will be discontinued as of September 15, 2017. The ads already running with these post types will be paused.

The post types discontinued are:

  • Boosting share of products from shops
  • Boosting the share of a story about a for-sale post
  • Boosting a check-in on a map, at a restaurant, or in a city
  • Boosting the share of a note
  • Boosting the share of a poll
  • Boosting place recommendations
  • Boosting the share of cultural moments
  • Boosting the share of comments
  • Boosting change of a Profile picture
  • Boosting a file upload or share
  • Boosting a sports event
  • Boosting of a video or image uploaded through the Facebook camera
  • Boosting of attendance for an event
  • Boosting the share of a video playlist
  • Boosting the status of watching a television show, movie, or other types of programming
  • Boosting a post from an app posted to a Page’s timeline
  • Boosting a political endorsement

According to Facebook, this will allow “expanding” the “most effective ad products, and help advertisers identify solutions to help them reach their goals.”