Global public relations firm, Finn Partners, today announced it has entered into an agreement to acquire LANE, a national independent PR firm headquartered in Portland, Oregon. The move is Finn Partners’ first step in the Pacific Northwest and builds a greater footprint for its West Coast operations.
LANE, with offices in Portland and New York City and a presence in Seattle, is especially strong in financial services, consumer, travel and hospitality, food and beverage, and technology. Founded in 1990 by Wendy Lane Stevens, LANE has a staff of 27 who will become part of Finn Partners West, headed by Howard Solomon, managing partner, with offices in Los Angeles, San Francisco and Portland, and a combined team of nearly 90. LANE will maintain its office in Portland and will move its New York City team, headed by Amber Roberts, senior vice president, into the Finn Partners Midtown NY office before the end of September.
“I first met Wendy Lane Stevens about 18 months ago and was impressed with her team’s deep expertise in the financial services sector, which we needed to enhance to meet our current and future client needs. With LANE now becoming part of Finn Partners, we are well equipped to do so. Also, we are very entrenched with major brand names in our Travel and Consumer practice groups and by adding LANE’s expertise in these areas, we become that much stronger,” said Peter Finn, founding partner, Finn Partners. “Our acquisition of LANE and move into the Pacific Northwest aligns well with our overall vision for continued expansion of our U.S. business. Our plan is to leverage our strong base in the U.S. to continue our expansion in Europe and into Asia Pacific.”
“While we are headquartered in Portland, LANE has long operated as a national firm serving our clients’ integrated communications needs throughout the U.S.,” said Wendy Lane Stevens, president of LANE. “By joining forces with Finn Partners, LANE is positioned to bring new resources and opportunities to our clients and employees, while continuing the outstanding work we’ve built our reputation upon.”
“I’m proud of the work LANE has done throughout the past 26 years and look forward to working with Finn Partners’ global network, including their top notch digital and creative teams, to best serve our clients,” Lane Stevens added.