FPT Television today announced it has selected Telaria as its preferred Video Management Platform (VMP) for monetizing and managing connected TV (CTV) supply.
FPT Television provides IPTV services that reach over 4 million viewers across more than one million households in Vietnam. FPT Television has over 200 linear TV channels and thousands of hours of on-demand video content including movies, kids programming, sports, music and entertainment.
According to Telaria, citing
“As the pioneer in Vietnam for running CTV programmatically, we must ensure that we have the right technology partner to help us manage and monetize our video inventory most effectively. Telaria is that partner.Mr. Nguyen Hoang Linh, EVP at FPT Telecom
Telaria’sVMP provides TV-specific solutions that are easy to use, something we haven’t seen in other programmatic offerings. Additionally, Telaria’sfocus on delivering a fraud-free and quality environment,were important elements in us choosing their platform. We look forward to continued breakthroughs to deliver the best viewing experience for our customers.”