FreeWheel last month opened a new office in Sydney, Australia, to support its expansion in the Australian and New Zealand markets. FreeWheel’s Commercial Director in the ANZ region, Arjun Arora, is leading the team in the Sydney office.
FreeWheel says that is already developing partnerships with some of the region’s biggest media brands – including the Daily Mail Australia.
“By using FreeWheel’s technology, we as a video publisher are given full, essential control over our advertising business model. For brands and advertisers to build long-standing relationships with their audience, guaranteeing transparency and developing trust is essential – and working with FreeWheel allows us to do both in a diverse and complex advertising environment,” said Willian Vargas, Programmatic Manager AUNZ at the Daily Mail.
Nielsen statistics, cited by FreeWheel, reveal that over two-thirds of digital adverts in this Australia and New Zealand are now bought programmatically.
FreeWheel expands into Australia
-
- •
- •
Read Next
Comscore cuts up to $25 million in annual costs as Q2 revenue falls 11.3%
Workforce reduction carries $7 million to $9 million in exit charges and runs into Q3 2027. Executive pay falls 10% to 20%. Which products survive the reset?
Ads no longer push YouTube video titles down the watch page
Product overlays shift to a shelf below the player and Shorts icons thin out. Five design rules from YouTube, and what a quieter interface does to ad space.
OnlyFans owner faces class action over 5% lifetime referral commissions
Two referrers who signed up 6,700 creators say payouts fell to $0.44 a month after Fenix capped commissions at 12 months. Can platform promises be revoked?
Spotify drops AI persona artists from recommendations in mid-September
Badged profiles keep streaming but lose editorial placement. Self-disclosure opened today; reviews begin with acts above set audience thresholds. Who appeals?
Microsoft Clarity card ranks which AI operators scrape most and refer least
Sample card displays a 6,000:1 ratio against 41 referrals, then links straight into filtered session recordings. Free to use, but only with a CDN connected.
Kochava's StationOne gains 5 ad platform workspaces for chat-run ad ops
Meta and TikTok MCP connectors sit under the five workspaces built for agency performance teams. Pricing, rollout dates and write scope all remain undisclosed.
Kobalt songwriters gain paid Spotify remix income in publishing-side deal
Publisher agreement lands nine days after Merlin, and names songwriters, not artists, as participants. Price and launch date stay undisclosed. Who opts in next?
Agencies gain direct access to InMobi ad inventory through Buyer Hub
Role-based controls, deals forecasting and self-serve reporting arrive 14 months after curators went live. Can a sell-side agent earn a trading desk's trust?
AdPlayer.Pro gains 100 partners in a decade of video ad tech expansion
CTV ad server entered development in 2025 and Google Ad Manager certification landed in 2026, from a 2016 base of 5 partners. The rivals it targets go unnamed.
Google blocks new broad match settings before September 1 AI Max migration
Creation of legacy setups ended August 3. Migrated campaigns keep search term matching on by default, and older API versions survive only to September 2027.
Subscribe to Newsletter
Every morning, get a curated digest of the last 24 hours in programmatic advertising
Discussion