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GateHouse Media partners with Triton Digital to monetize audio on programmatic

Programmatic

GateHouse Media partners with Triton Digital to monetize audio on programmatic

GateHouse Media, one of the largest publishers of locally-based print and online media in the United States, announced yesterday a partnership with Triton Digital.

“Triton Digital’s intuitive technology, knowledgeable team, and unparalleled support makes them the perfect partner to power this innovative digital audio strategy,” said Rob Connelly, Director of Digital Audio at GateHouse Media.

Through the partnership, GateHouse Media will utilize Triton Digital’s programmatic audio advertising marketplace, a2x, as well as their market-leading SSP, Yield-Op, to monetize curated collections of audio clips and podcasts across their online properties. This partnership will provide advertisers through Triton’s a2x marketplace with access to GateHouse Media’s 43 million unique online visitors per month.

“Triton Digital’s intuitive technology, knowledgeable team, and unparalleled support makes them the perfect partner to power this innovative digital audio strategy,” said Rob Connelly, Director of Digital Audio at GateHouse Media. “The aggregation of local news, high school sports, division one sports, and political audio coverage into collections will provide our online audience with organized, easy-to-consume content, and advertisers with one-stop access to a highly-engaged, targeted, and community-focused audience.”

In 2017, GateHouse Media reporters from across the country began curating audio content for embedding into its online news stories, including news actualities, recorded interviews, point of view soundbites, and podcasts from its star reporting talent.

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