Global buys leanStream in Canada

Global, the Media & Entertainment group, has acquired the digital audio sales division of Canadian based audio streaming solutions provider, leanStream.

Global says this move brings DAX to Canada and gives Global an ad sales and ad tech footprint in the country. With the launch of DAX Canada, the platform’s global reach grows to 165 million people streaming digital audio through premium publisher brands. DAX’s presence in the market means that Canadian advertisers can now use its audience targeting and audio attribution tool ‘Listener Insight ID’ across the existing leanStream publisher portfolio.

According to Global, publishers with inventory already on the leanStream roster include TuneIn, 8tracks and Adwave Canada.

“We’ve seen DAX triumph in new markets and demand from advertisers worldwide continues to grow at pace. We have been watching the Canadian market for a while now and feel it is ripe for growth. Our vision is to add the DAX data and attribution capabilities to leanStream’s broad publisher portfolio to deliver a world-class audio solution for Canadian advertisers. We are excited to be adding a brilliant new team to DAX and we’re looking forward to making DAX Canada a huge success.”

Mike Gordon, Chief Commercial Officer at Global

Chris Nimigon, Chief Revenue Officer of leamStream will now become Chief Revenue Officer of DAX Canada and lead the business. All leanStream sales team members will join DAX while leanStream’s existing business will continue to sell its digital streaming services.

“DAX is at the forefront of innovation, leading the market in the digital audio space. The demand for digital audio content continues to develop at a significant rate and the launch of this new business presents a fantastic opportunity for the market in Canada to grow. It’s a very exciting time to become part of Global and I’m looking forward to rolling out DAX’s advanced technology – from audience targeting, personalised ads and sophisticated measurement – to our clients and partners across Canada.”

Chris Nimigon, Chief Revenue Officer of DAX Canada

With the acquisition, Global adds Toronto to its list of office locations alongside its headquarters in London and DAX divisions based in New York, Los Angeles, Chicago, Detroit, Hamburg, and Paris.