Global Retail Leader Simon Retains SHIFT Communications to Lead Public Relations for West Coast Premium Outlet Properties

SHIFT Communications, an integrated communications agency, announced today the Agency’s San Francisco-based consumer lifestyle practice has been retained by Simon to oversee comprehensive public relations and event management efforts for 17 of its West Coast Premium Outlet properties. SHIFT will provide full national, regional and hyperlocal PR support, including media relations, event management and crisis communications.

“We’re proud to partner with a notable brand like Simon to showcase our breadth of retail experience,” said Todd Defren, Founding Partner, SHIFT Communications. “We look forward to working closely with the many properties along the West Coast as well as a wide range of global and national retail brands to deliver stellar results.”

SHIFT will work with all Simon Premium Outlet properties in Nevada, California, Washington, Hawaii and Oregon, to promote seasonal campaigns and provide media relations support for ongoing activations and special events, including a current sponsorship with the Demi Lovato & Nick Jonas: Future Now tour through fall. Property locations under the Simon Premium Outlets brand include: Camarillo, Carlsbad, Desert Hills, Folsom, Gilroy, Las Americas, Las Vegas (North and South), Napa, North Bend, Petaluma Village, Pismo Beach, San Francisco, Seattle, Vacaville, Waikele and Woodburn.

“Simon recently went through a brand revitalization and we were searching for an Agency partner with retail experience and award-winning media chops to build awareness around our properties and the quality retailers we work with,” said Kristen Yen, Regional VP of Marketing, Simon. “SHIFT Communications consistently demonstrated that they have the experience to bring us more regional awareness and position each of our properties as a premium shopping destination.”

Simon and SHIFT Communications commenced a two-year relationship in July 2016.