Goldbach integrates Magnite's streaming SSP and SpringServe ad server
Goldbach today announced the expansion of their long-standing partnership with Magnite. Goldbach is integrating Magnite's streaming sell-side platform (SSP) and Magnite's SpringServe ad server, enabling advertisers to effectively deliver ads across devices and video providers.
Goldbach and Magnite have been working closely in the online video (OLV) and connected TV (CTV) space for seven years.
With the growing demand for video content, particularly in digital TV sectors like FAST Channels and CTV, Goldbach sought a technology solution that could manage its expanding omnichannel offerings, encompassing various advertising formats such as online video, mobile video ads, CTV spots, and native CTV ads.
Goldbach is a technology-driven company that delivers advertising messages across all video-based platforms, encompassing diverse moving image product portfolios, including digital out of home, online video, advanced TV, and versatile linear TV offerings.
Goldbach operates in a variety of markets, including television, video, audio, print, and digital, serving clients across Germany, Austria, and Switzerland.
. Written by Luís Daniel Rijo. Follow PPC Land on LinkedIn.
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