Google limits applications to the click tracker certification program

Google this month announced it will limit applications to the click tracker certification program to one quarter a year. This means that click tracker service providers will only be able to submit applications during a specific timeframe.

The new policy will go into effect in 2024. For the remainder of 2023, Google will continue to accept new applications until December 1st. After that date, applications will not be processed for the rest of the year.

Starting in 2024, Google will open up applications annually in the third quarter from July 1st until September 30th.

Google last month announced it will begin fully enforcing its requirement for advertisers using click trackers to use certified click trackers. This requirement will be rolled out over the next 12 to 18 months, and will be applied to all advertisers using click trackers for the first time after September 11, 2023.