Google Ad Manager’s DAI delivers ads to over 1 million concurrent live stream viewers

Google last week announced Google Ad Manager’s DAI delivered ads to over 1 million concurrent live stream viewers at the same time during multiple events, including the recent UEFA Champions League final.

Google Ad Manager’s DAI (Dynamic Ad Insertion) is a server-side video ad technology that enables publishers to serve video ads into live linear programming and video-on-demand content, in a TV-like experience, without latency or buffering between content and ads.

Peentoo Patel, Group Product Manager - Google Ad Manager at Google, wrote that Google is working with publishers to help them deliver broadcast-quality viewing experiences with DAI.

Google last week published a guide with the best practices for Dynamic Ad Insertion (DAI).