Google to hit 30 million subscribers on YouTube Premium in the US
eMarketer this month forecasted that YouTube Premium will hit 29.5 million subscribers in the US, by year-end 2021.
Topic
Video
A collection of 64 issues
Google reaches 50 million Music and Premium subscribers
Google for the first time revealed how many users are paying for YouTube Music and YouTube Premium.
AppLovin buys MoPub for $1.05 Billion in cash
AppLovin this month bought MoPub for $1.05 billion in cash.
Google stops using WEBM and 3GPP video transcodes
Google this month announced it will stop using WEBM and 3GPP video transcodes in DV360.
TikTok launches shopping tabs and product discovery for Shopify merchants
TikTok last week introduced shopping tabs on profiles, among a select group of Shopify merchants in the US, UK, and Canada.
Google upgrades Google Ads’ data-driven attribution to support YouTube and Display ads
Google this month upgraded Google Ads’ data-driven attribution to support YouTube and Display ads.
Google Ad Manager not delivering some campaigns in Brazil as expected
Google yesterday reported it has a disruption in Google Ad Manager, affecting some campaigns targeting Brazil, that are not delivering as expected.
Teads postpones IPO
Teads this week announced that it has postponed plans for its initial public offering. This filed for an IPO in the beginning of this month.
Google updates Ad Manager Partner Guidelines to include guidance over encrypted signals
Google this month updated Google Ad Manager Partner Guidelines to include guidance over encrypted signals from publishers.
Google launches Audience Explorer, an insights tool for first-party data
Google this week launched Audience Explorer, a new tool in Google Ad Manager where publishers can better understand their audiences.