Video - PPC Land

Jivox updates Dynamic Canvas Studio (DCS)

Dynamic Canvas Studio (DCS) is a tool that enables advertisers to create thousands of personalized video ad variations.

TuneIn taps TripleLift for native and video

TripleLift last week announced a new partnership with TuneIn. TripleLift will expand TuneIn’s Native and Branded Video ad offering across its desktop and mobile portfolio globally.

Google

Google makes available TV Reach Planner in 18 countries

TV Reach Planner enables advertisers to understand the optimal mix of television and YouTube to maximize their reach.

Taboola

Taboola News grows over 270 percent year-over-year through OEM partnerships

Taboola News is now reaching 500 million daily active users in over 80 countries

Finance

Google to restrict financial ads in the UK, starting in August

Advertisers on financial services vertical in the UK need to be authorized by the UK Financial Conduct Authority (UK FCA), and show that to Google.

LG Ads

LG Ads appoints Raghu Kodige as new CEO

LG Ads (formerly Alphonso) today named Raghu Kodige as chief executive officer. In the beginning of the year, LG Electronics bought Alphonso for $80 million, a controlling stake of more than 50 percent.

Yelp

Yelp launches Yelp Audiences with ads off-platform using search audiences

Yelp Audiences enable advertisers to buy ads across the web using search audiences from Yelp.

Sharethrough

Sharethrough introduces dynamic video captions in video ads

All captions are human verified and there are no custom builds or approvals required.

Xandr

Microsoft and Xandr renew contract on buy and sell side

Microsoft is extending its use of Xandr’s sell-side platform, Xandr Monetize, and its Global Supply Evangelism relationship with Xandr.

Teads

Teads files for an IPO

Teads is a major global player in video outstream format.

Video

Cordless TV to become predominant next year in the US

Nearly half of American TV viewers are cordless.

Google

YouTube Unlisted videos uploaded before 2017 to become Private

Unlisted videos are often used for YouTube ads.

Criptocurrency

Google to allow cryptocurrency ads in the United States, starting on August 3

ICO ads to remain banned. Google barred ads for cryptocurrencies and related products back in 2018.

Rakuten

Magnite starts monetizing Rakuten TV inventory in Europe

Magnite this week announced that Rakuten will utilize Magnite’s technology in the UK, France, Germany, Spain, Italy, the Nordics, and Benelux.

YouTube

YouTube content creators outside the U.S. to start paying taxes in the U.S.

Google this month asked YouTube content creators to submit their tax information in AdSense. Content creators may have to pay 30% in taxes over the revenue generated in the U.S.

Video

discovery+ surpasses 11 million subscribers in one month

discovery+ was launched last month in the US and Europe.

Video

Magnite to acquire SpotX

Magnite will pay RTL Group $560 million in cash and 14 million shares of Magnite stock.

Google

Google Ads introduces Engaged-view Conversions as standard attribution for all video campaigns

Engaged-view conversions are now the standard attribution for all video campaigns in Google Ads.

FloC

Google achieves 95% of the conversions per dollar spent using FLoC

Google tested FLoC using Google Audiences. Google says advertisers can expect to see at least 95% of the conversions per dollar spent when compared to cookie-based advertising.

DoubleVerify

DoubleVerify receives Media Rating Council (MRC) accreditation for CTV Measurement

DoubleVerify says it is one of a select few companies in the industry accredited for both video and display impression measurement and SIVT in CTV.

Teads

Teads now offers 100% viewability for all CPV campaigns

Teads last month announced that is now offering 100% viewability for all CPV (cost per completed view) campaigns, and VCPM (viewable CPM) campaigns.

DV360

Google launches TrueView extensions on DV360

Google this month introduced TrueView extensions on DV360.

Bloomberg

Bloomberg launches Bloomberg TV+, a new streaming video in HD

Bloomberg this week launched Bloomberg TV+, a new streaming video that combines data and the TV programming.

Centro

Centro integrates FreeWheel’s Strata in Basis

Centro last week form a partnership with FreeWheel to pair Centro’s Basis, a platform for buying digital media, with FreeWheel’s Strata, a platform for planning, activation, optimization and billing management.

YouTube

Google rolls out globally YouTube Masthead buying on CPM basis

Google this month rolled out globally the YouTube Masthead buying on CPM basis.