Google stops using WEBM and 3GPP video transcodes
Google this month announced it will stop using WEBM and 3GPP video transcodes in DV360.
Topic
Video
A collection of 61 issues
TikTok launches shopping tabs and product discovery for Shopify merchants
TikTok last week introduced shopping tabs on profiles, among a select group of Shopify merchants in the US, UK, and Canada.
Google upgrades Google Ads’ data-driven attribution to support YouTube and Display ads
Google this month upgraded Google Ads’ data-driven attribution to support YouTube and Display ads.
Google Ad Manager not delivering some campaigns in Brazil as expected
Google yesterday reported it has a disruption in Google Ad Manager, affecting some campaigns targeting Brazil, that are not delivering as expected.
Teads postpones IPO
Teads this week announced that it has postponed plans for its initial public offering. This filed for an IPO in the beginning of this month.
Google updates Ad Manager Partner Guidelines to include guidance over encrypted signals
Google this month updated Google Ad Manager Partner Guidelines to include guidance over encrypted signals from publishers.
Google launches Audience Explorer, an insights tool for first-party data
Google this week launched Audience Explorer, a new tool in Google Ad Manager where publishers can better understand their audiences.
Google to upgrade Active View metrics in CM and DV360
Google this week announced an upgrade of the Active View metrics in Campaign Manager 360 and Display & Video 360.
Spotify ad revenue is rebounding in 2021, led by the direct and podcast sales channels
Spotify today reported an ad revenue rebound in Q2 2021. Spotify reached 275 million euros with ad revenue in Q2 2021, 110% growth year over year, 28% growth quarter over quarter.
Google to introduce Nielsen's sales lift measurement for CTV ads in DV360
Google this month announced that will introduce sales lift measurement for CTV ads in DV360, in the US, using Nielsen Catalina Solutions (NCS).