Video

Google recommends publishers to adopt the new app-ads.txt for CTV inventory

Magnite launches a self-service Deal Discovery

Audiences spent nearly 30% of their TV time watching OTT video content

Netflix to consider offering a low price plan with ads

Fifa launches an ad-funded OTT platform

DoubleVerify earns MRC accreditation for YouTube video viewability

DV360 to introduce TrueView dimensions and metrics in instant reporting

Google to introduce YouTube co-viewing metrics in Google Ads and DV360

YouTube CTV and YouTube TV to be available in Nielsen Total Ad Ratings (TAR) in the U.S.

IMDb TV changes name to Amazon Freevee and expands to Germany