Main Capital announced today the aquisition of a majority stake in the oftware company evania video. evania video provides a software-platform for publishers to monetize their inventory through video advertising, which includes a player, tracking and video content management technology. From its office in Berlin, Germany, evania offers its technology to publishers worldwide. Charly Zwemstra, […]
According to LinkedIn, Zuzanna Gierlinska was hired by Spotify two months ago as Head of Programmatic Europe. Suzanna has experience in data and media companies like Oracle, Microsoft and Bluekai. Zuzanna will work directly with Brian Adams, VP of Engineering at Spotify America and will report to Marco Bertozzi, Head of Sales of Spotify in London. Spotify […]
RTL, a Media Group with broadcast operations in Europe (Germany, France, Netherlands, Belgium, Luxembourg, Croatia, Hungary, Spain) and operations in all world with Content Production, just announced this month the full acquisition of the ad tech video company SpotX, a big step, owning one of the main programmatic exchange for video. The announcement was done […]
Teads has signed an exclusive multi-year contract with Business Insider. Teads says that this is a multi-market partnership that will help Business Insider inject outstream video advertising across platforms on desktop, mobile web and in-app. Through the partnership with Teads, Business Insider will have have now outstream ads shown to 110 million readers. Teads will […]
This one-hour webinar will include Ooyala’s top tips for attracting viewers, keeping them engaged and earning more with AVOD. The discussion will be led by Sergio Santos, Strategic Media Consultant and industry expert for Ooyala. The webinar will happen on 5th October, 7pm Frankfurt, 6pm London, 4am Sydney, 1am Singapore, 1pm new york, 10am San […]
InMobi, a global mobile advertising and discovery platform, today announced the launch of a suite of advanced video ad formats in India. With full screen formats and HD quality videos, advertisers will now be able to offer a TV-like experience to users. The platform includes a comprehensive suite of ad formats including vertical videos, interactive […]
Thirdpresence, a leading mobile in-app video SSP, announced today that Sizmek has certified the company’s video player for HTML5 VPAID video advertising. HTML5 VPAID is an important part of the growing mobile in-app video advertising market, because it allows advertisers to accurately measure video viewability and add interactive elements to the video creative. “Video viewability […]
Teads, the inventor of outstream video and the number 1 video advertising marketplace in the world, today released a new study, “Outstream: The New Wave of Advertising,” conducted with over 250 brand professionals around the growth of digital media and outstream video. Notably, 66% of all brand professionals surveyed, and over 77% of those who […]