Google Ads drops language targeting in September, nine months past deadline
Performance Max is now in scope, reversing Google's 2025 line that non-Search campaign types would stay untouched. Which account structures survive September?
Video
The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
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Comscore cuts up to $25 million in annual costs as Q2 revenue falls 11.3%
Workforce reduction carries $7 million to $9 million in exit charges and runs into Q3 2027. Executive pay falls 10% to 20%. Which products survive the reset?
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Ads no longer push YouTube video titles down the watch page
Product overlays shift to a shelf below the player and Shorts icons thin out. Five design rules from YouTube, and what a quieter interface does to ad space.
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AdPlayer.Pro gains 100 partners in a decade of video ad tech expansion
CTV ad server entered development in 2025 and Google Ad Manager certification landed in 2026, from a 2016 base of 5 partners. The rivals it targets go unnamed.
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CTV lifts paid search conversions 22.3%, Lifesight report finds
Paid social gained 8.5% in the same analysis, while one anonymized test returned 3.03x incremental ROAS - mostly from existing buyers. Who really caused it?
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Google Merchant Center organic traffic drops in August 24 reporting change
Historical figures reopen back to July 1, restating numbers merchants already filed. Google Ads product metrics move the other way, rising across every network.
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Tubi and FOX One gain Gracenote metadata on 55 million titles
Gracenote IDs enter Tubi bid streams months after research found only 40% of CTV bid requests carry program-level signals. Does contextual buying scale now?
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YouTube logs 1.6 billion hours of college move-in videos in one year
Google/Ipsos data behind the 62% research claim rests on 117 parents and 162 students. Brands briefing creators now face an August peak and September move-ins.
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Google rewrites YouTube and Discover ad rules for a second time in 11 months
Change log entry of August 11 leaves masthead, election ad and clickbait rules as written. Enforcement stays untouched. So what actually moved on the page?
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New York Times journalism costs $2bn a year. AI reads it for nothing
Kopit Levien set a $2bn annual production cost against AI compute budgets. A bot disclosure bill, curation's quiet death and token caps followed within days.
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YouTube cuts Shorts pay for channels under 10M views from February 2027
Creator Pool earnings switch to a rolling 90-day test, and entry for new applicants doubles to 20 million views. Targeted Shorts ads pay a direct 45% share.
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YouTube Premium Lite gains 57 markets, paying creators from a 60% pool
Ads keep running on Shorts, music and search for Lite viewers, and the tier jumps from 63 markets to 120. Creators face a Jan. 31, 2027 terms deadline to sign.
