Video Disney and ITV launch content exchange across streaming platforms Disney+ and ITVX begin trading content libraries in landmark partnership starting July 16, marking new approach to streaming collaboration.
Video Digital advertising leaders converge for IAB Europe's H1 2025 insights Industry experts gather in London to address programmatic trends, with outcomes-driven campaigns leading market shift.
Video YouTube closes trending page after a decade of operation Platform shifts focus to category-specific charts as viewing patterns change significantly since 2015 launch.
Video Google clarifies YouTube monetization policies amid creator confusion Platform addresses misconceptions about July 15 policy update affecting content creators.
Video Utiq partners with Visoon for privacy-first TV advertising expansion Utiq partners with Visoon for enhanced cross-screen targeting across connected TV and HbbTV platforms.
Video HBO Max returns after two-year Max experiment ends Warner Bros. Discovery officially restores original streaming service name as platform refocuses on premium content strategy.
Video Marketers struggle to adapt social creative for connected TV campaigns New survey finds 72% reuse existing assets while only 25% develop tailored content for cross-platform video advertising.
Display Google launches Discord community for advertising developers Google's Ads Developer Relations team establishes dedicated Discord server for API developers and advertisers seeking technical support.
Video Smart TV ads show 73% growth in helping holiday shoppers make decisions Connected TV viewers increasingly find television advertising useful for holiday purchases as home screen ads grow 105% year-over-year
Video MetaBroadcast wins three-year TAM Ireland contract for programme data harmonisation TAM Ireland selects MetaBroadcast and Nielsen's Gracenote to deliver enhanced audience measurement through advanced ID mapping solution across Irish television market.
Video YouTube launches new recovery tool for hacked creator accounts YouTube unveils guided assistant tool for hacked channels, currently English-only but expanding to all creators.
Video MNTN partners with ZoomInfo to bring B2B advertising to connected TV Partnership enables B2B brands to launch streaming TV campaigns with AI-powered precision targeting reaching business decision-makers.
Video What's the future of Xbox? Gaming giant's direction remains uncertain following workforce cuts and strategic shifts toward multiplatform publishing.
Display Featured Google launches major AdMob mediation updates with new bidding partners AdMob mediation platform receives significant feature expansion including new bidding partnerships and optimization tools.
Video YouTube users complain about forced auto-translation Users report titles and descriptions automatically translated without consent, sparking debate over viewer control versus accessibility.
Video YouTube improves detection systems for unoriginal content YouTube strengthens monetization policies with enhanced identification of mass-produced and repetitious content starting July 15.
Video Netflix launches advanced targeting suite for EMEA programmatic advertising Netflix debuts sophisticated targeting tools in EMEA July 1, including mood targeting, postal code precision, and 100+ interest segments.
Video ODMedia launches FAST channels on Titan OS expanding Netherlands reach ODMedia expands streaming presence with MojiTV and Comedy Station debut on connected television platform.
Video Netflix narrows ad-free price gap across Europe to boost ad revenue Netflix systematically reduces price differences between ad-supported and premium tiers across European markets to accelerate advertising revenue growth.
Video French Football League launches direct streaming platform at €14.99 monthly New direct-to-consumer service marks first football league to operate own channel, disrupting traditional broadcast model with competitive pricing.
Data Nielsen launches CTV tracking within Ad Intel platform starting August in Germany Nielsen extends advertising intelligence capabilities to connected TV platforms including Amazon Prime Video, Netflix, and YouTube.
Video YouTube calls for creator recognition amid £2 billion economic impact YouTube's consultation reveals 56% of creators lack government voice despite supporting 45,000 UK jobs.
Display Chrome extension transforms colorful ads into grayscale reducing distraction GrayScaleAdz launches browser extension converting advertisements to grayscale, balancing user focus with creator revenue.
Video Groupe M6 secures exclusive FIFA Women's World Cup 2027 broadcasting rights French broadcaster strengthens women's sport commitment with multi-tournament deal.
Video Viaplay gets dedicated hotkey on 2025 Philips TVs through Titan OS partnership Streaming platform integration brings one-click access to Nordic content across Netherlands and Nordic markets starting July.
