Microsoft to buy Xandr
Microsoft today announced it has agreed with AT&T to acquire Xandr (formerly known as AppNexus).
Topic
Video
A collection of 72 issues
Google renames YouTube Video discovery ads to In-feed video ads
YouTube Video discovery ads are now called In-feed video ads.
Google release Customer Match for all advertisers with over $50,000 lifetime spend
Google this week announced it will release Customer Match audiences in Google Ads for all advertisers with over $50,000 lifetime spend.
Google to hit 30 million subscribers on YouTube Premium in the US
eMarketer this month forecasted that YouTube Premium will hit 29.5 million subscribers in the US, by year-end 2021.
Google reaches 50 million Music and Premium subscribers
Google for the first time revealed how many users are paying for YouTube Music and YouTube Premium.
AppLovin buys MoPub for $1.05 Billion in cash
AppLovin this month bought MoPub for $1.05 billion in cash.
Google stops using WEBM and 3GPP video transcodes
Google this month announced it will stop using WEBM and 3GPP video transcodes in DV360.
TikTok launches shopping tabs and product discovery for Shopify merchants
TikTok last week introduced shopping tabs on profiles, among a select group of Shopify merchants in the US, UK, and Canada.
Google upgrades Google Ads’ data-driven attribution to support YouTube and Display ads
Google this month upgraded Google Ads’ data-driven attribution to support YouTube and Display ads.
Google Ad Manager not delivering some campaigns in Brazil as expected
Google yesterday reported it has a disruption in Google Ad Manager, affecting some campaigns targeting Brazil, that are not delivering as expected.