Magnite today announced TMB selected Magnite’s Demand Manager as its pre-bid wrapper solution. TMB’s portfolio includes FailArmy, Family Handyman, People Are Awesome, Reader’s Digest, Taste of Home, The Healthy, and The Pet Collective, reaching over 200 million consumers worldwide.
Amazon last month announced the integration of Amazon Publisher Direct in Paramount EyeQ streaming content. This includes the ad-supported streaming services Pluto TV, Paramount+, CBS News, CBS Sports HQ, Comedy Central, MTV, VH1, Paramount Network, BET, and ET Live.
The SSP TripleLift laid off 20% of its workforce this week. 100 employees in Canada and in the US. Dave Clark, CEO of Triplelift, justifies the lay off with advertisers pulling back ad spend to levels in line with historic averages before the pandemic.
EMX Digital (Big Village) this week filed for bankruptcy. The filing shows over 50 million dollars in liabilities to up to 10,000 creditors, including Pluto, Yahoo, Google, Xandr, Sovrn, Proper Media, and others. See the top 30 creditors of EMX Digital.
EMX, an SSP (Supply Side Platform), and its parent company Big Village, this week filed for Chapter 11 bankruptcy in the U.S. Bankruptcy Court District of Delaware. The case number is 23-10180-CTG.
Yahoo will shut down their SSP in the coming months; over 50% of Yahoo’s ad tech employees - 1600 people - to be layoff, Axios reported this week. Yahoo SSP contains video and display inventory connected to several DSPs.
HUMAN last week took down an ad fraud operation, named VASTFLUX, where over 1,700 apps were spoofed with invisible video ads. 120 publishers were targeted.
JW Player yesterday announced it has acquired InPlayer, a leading provider of video subscription management and identity management technology.
Beginning in February, Google will pay YouTube creators for the video views of their Short videos. Google to pay 45% rev share to creators, but only after paying the music licensing.
Teads last month integrated IAS’s Context Control solution for avoidance, enabling advertisers to avoid content deemed unsuitable for their brand.