Digital ad spend surpasses $100 billion for the first time in the US
The U.S. digital advertising revenues in 2018 reached an all-time historic high of $107.5 billion. This is the first time ...
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The U.S. digital advertising revenues in 2018 reached an all-time historic high of $107.5 billion. This is the first time ...
The IAB Technology Laboratory yesterday released SIMID (Secure Interactive Media Interface Definition) for public comment. According to IAB Tech Lab, ...
Vertical video ads are video ads displayed in a vertical way that fulfill the screen of a mobile device. Vertical ...
FreeWheel this week announced a partnership with A+E Networks to pilot their unified ad decisioning engine that will allow buyers ...
Firefox this month announced that it has launched a new feature called Block Autoplay. Firefox says the Block Autoplay feature ...
Amobee this week announced a partnership with ITV, the United Kingdom’s biggest commercial broadcaster. Amobee will enable ITV to offer ...
DoubleVerify last month announced that it has acquired Zentrick, a digital video technology company that provides middleware solutions to drive ...
Xaxis this week announced the launch of its new Short-Form Video product in the Asia-Pacific market. The new Short-Form Video ...
Google this month introduced a new bid strategy on DV360 that enables advertisers to target viewable video impressions. The bidding ...
Google this week announced that starting this month, new TrueView line items for bumper ads in DV360 will use a ...
Google this week has expanded the access to non-skippable YouTube video ads launching to Display & Video 360. Non-skippable YouTube ...
Nielsen and FreeWheel have expanded their relationship to include the Nielsen Data Management Platform. By using Nielsen DMP, Freewheel can ...
