Microsoft today announced it has agreed with AT&T to acquire Xandr (formerly known as AppNexus).
YouTube Video discovery ads are now called In-feed video ads.
Google this week announced it will release Customer Match audiences in Google Ads for all advertisers with over $50,000 lifetime spend.
eMarketer this month forecasted that YouTube Premium will hit 29.5 million subscribers in the US, by year-end 2021.
Google for the first time revealed how many users are paying for YouTube Music and YouTube Premium.
AppLovin this month bought MoPub for $1.05 billion in cash.
Google this month announced it will stop using WEBM and 3GPP video transcodes in DV360.
TikTok last week introduced shopping tabs on profiles, among a select group of Shopify merchants in the US, UK, and Canada.
Google this month upgraded Google Ads’ data-driven attribution to support YouTube and Display ads.
Google yesterday reported it has a disruption in Google Ad Manager, affecting some campaigns targeting Brazil, that are not delivering as expected.