Video GumGum launches new video ad integration with Fuse Media for diverse audiences Partnership aims to enhance multicultural ad engagement through contextual video technology launched on January 7, 2025.
Video Featured New YouTube monthly frequency targets differ from standard frequency capping Analysis reveals key differences between YouTube's new monthly frequency targeting and traditional frequency caps in advertising.
Video Google TV to integrate Gemini models for enhanced voice interactions Google announces Gemini integration for Google TV at CES 2025, bringing new AI capabilities for searching and content discovery.
Video Netflix granted patent for dynamic trailer personalization system Netflix receives patent for technology that customizes video trailers by aligning content segments with music and user preferences.
Video Disney launches data platform to unify advertising insights across properties Disney's new data platform Compass aims to streamline campaign management with unified first-party data access and measurement tools.
Video Disney launches certification for live streaming ads New program enables real-time bidding for live streaming inventory through partnerships with major ad tech platforms.
AI Marketing leaders seek adaptive AI solutions as industry shifts from potential to impact New survey reveals CMO priorities for 2024-2025, with dynamic creative engines and AI integration leading technology adoption.
Video Global TV ad spend to reach $169.1 billion in 2025 as streaming gains momentum Linear TV decline continues as streaming services expand ad inventory and measurement capabilities, according to industry forecasts.
Data Featured PayPal's Honey faces class action lawsuit over affiliate commission practices Content creators file lawsuit against PayPal's Honey browser extension for allegedly diverting affiliate commissions through cookie manipulation.
Video Featured Streaming ad market to surpass linear TV within three years, Magnite CEO predicts Analysis shows how streaming platforms are reshaping TV advertising landscape through data, targeting and small business reach.
Video Featured TV 2 Play extends streaming reach through Titan OS partnership in Norway Strategic partnership brings TV 2 Play to Philips Smart TVs in Norway, expanding content accessibility for Norwegian viewers.
Display Amazon expands cross-channel measurement capabilities for advertisers New functionality provides unified reach and frequency metrics across devices and publishers for Amazon DSP advertisers globally.
Retail New Amazon frequency capping feature adds cross-campaign reach measurement Amazon DSP launches reporting tools for advertisers to track ad exposure across multiple campaigns with unified frequency metrics.
Video Featured Nielsen data shows Disney maintains media leadership as Fox sets viewing records Latest Nielsen Media Distributor Gauge reveals shifting TV landscape with Disney at 11.1% and Fox reaching record 8.6% viewership.
Video Featured Google AdSense tests new offerwall system to monetize content through rewarded ads Publishers report mixed results from Google's beta feature that lets visitors watch ads to access content, raising questions about UX.
Video YouTube reports one billion daily TV viewing hours amid streaming shift New data reveals significant growth in YouTube's television viewership, with sports content seeing 30% year-over-year increase.
Video Nielsen integrates attention metrics into campaign effectiveness measurement New collaboration with Realeyes brings attention technology to Nielsen's measurement suite, announced 8 days ago.
Video Fubo expands Hallmark content with standalone streaming launch Fubo introduces Hallmark+ as both standalone service and add-on option, bringing 600+ hours of holiday content to streaming platform.
Video Spanish-language viewers lose access as TelevisaUnivision pulls shows from Fubo Thousands lose Spanish programming access after TelevisaUnivision removes content from Fubo over 25% price increase dispute
Video New planning playbook reveals potential of integrated TV advertising in India Strategic framework shows how brands can optimize reach and costs by combining traditional TV with Connected TV advertising.
Video Brave browser grapples with YouTube's latest ad blocker detection expansion Users report increasing ad blocker detection on YouTube, as Brave implements technical solutions to maintain viewer experience.
Video M6 Publicité adopts Smartclip technology to boost streaming revenue goals Strategic partnership aims to help M6 Publicité reach €200 million in streaming revenue by 2028 through ad-tech integration.
Video Prime Video releases AI-powered content discovery system in limited beta Amazon's streaming service introduces AI Topics to help viewers navigate content through personalized topic suggestions.
Video TripleLift expands streaming measurement capabilities with iSpot integration New partnership enables programmatic advertisers to access competitive streaming data for CTV campaign optimization.
Video YouTube expands AI features portfolio with nine new tools in 2024 Comprehensive overview of YouTube's latest artificial intelligence features launched in 2024, from content summaries to creative tools.
