Video IAB Tech Lab releases Deals API to streamline programmatic transactions IAB Tech Lab opens Deals API specification for public comment until January 31, 2026, addressing manual entry, transparency gaps in curated programmatic deals.
Video Nielsen's Gracenote debuts program-level ad targeting for streaming TV Gracenote Content Connect platform provides agencies and DSPs standardized metadata access for precise CTV campaign execution and brand-safe placements.
Video Triton Digital expands Omny Studio with video podcasting support Triton Digital announced December 4 that Omny Studio now supports video podcast creation, distribution, and monetization alongside audio content.
AI Amazon launches AI scene search for Fire TV with Prime Video Fire TV adds AI-powered scene navigation allowing viewers to jump to specific movie moments using natural language commands through Alexa+.
Video YouTube creators report drops in Shorts viewership after September algorithm change Data from major channels shows engagement metrics declined sharply starting September 7, with performance remaining suppressed through November 2025.
Video Netflix removes casting support from Chromecast with Google TV devices Netflix eliminated the ability to cast content from mobile devices to most streaming hardware, forcing users to navigate with physical remotes instead of smartphones.
Video Nearly 89% of Japanese consumers regularly engage with ad-supported media Magnite research reveals 94 million Japanese consumers use OTT, mobile apps, and digital audio regularly. Study finds open internet drives strong ad response rates.
Video YouTube expands handle visibility across platform features YouTube handles will now appear in live chat and channel memberships, part of broader platform updates announced on 25 November 2025.
Display Azerion maintains EU political advertising as major platforms exit Azerion commits to transparent political ads across Europe while competitors withdraw, filling infrastructure gap left by Google and Meta exits.
Video YouTube Shorts leads short-form video as publishers eye vertical ads Media.net study shows YouTube Shorts at 56% leads TikTok and Facebook at 50% each while 90% of consumers want vertical video across publisher sites.
Video VuePlanner integrates Sundogs to predict YouTube ad performance YouTube planning platform adds creative scoring across 150+ attributes to forecast campaign outcomes before launch, enhancing AI-driven optimization capabilities.
Video Alphonso founders sue LG Electronics over $1.5 billion advertising tech takeover Alphonso Inc. founders filed suit November 10 alleging LG Electronics orchestrated systematic scheme to suppress company valuation and eliminate minority shareholder rights.
Video Kiswe launches cloud platform for multi-destination streaming distribution Streaming technology company Kiswe announced Kiswe Core on November 18, enabling content owners to distribute single-source feeds across multiple platforms automatically.
Video Prime Video extends UEFA Champions League broadcasting rights to 2031 Prime Video has renewed UEFA Champions League broadcasting rights in the United Kingdom, Germany, and Italy for an additional four years through the 2030/31 season.
Video RTL Group cuts 2025 profit outlook as TV ad market weakens RTL Group reduced full-year adjusted EBITA guidance to €650 million from €780 million on November 18, 2025, as German and French TV advertising markets decline.
Display Judge signals skepticism of Google ad tech breakup at closing arguments Federal court closing arguments on November 21 showed Judge Brinkema expressing doubt about AdX divestiture timeline while DOJ pushed structural remedies.
Video Featured Fitness YouTuber fights back against equipment maker's defamation lawsuit Adrian Gluck responds to Vulcan Strength lawsuit on November 20, 2025, defending negative TALOS review and documenting assembly issues, cable problems, and design flaws.
AI Featured This week: Platform battles and AI shifts dominate advertising Google, Meta, and AI platforms clash over privacy regulations and advertising control as publishers struggle with AI crawler economics and platforms race to deploy agentic features for holiday shopping campaigns this week.
Video Prime Video introduces AI-powered video recaps for season catch-ups Prime Video launches theatrical-quality video summaries using generative AI to help viewers reconnect with shows between seasons, building on 2024's text-based X-Ray Recaps.
Video LG Ad Solutions reports 60% growth in home screen advertising placements LG Ad Solutions announces 60% year-over-year increase in advertisers using smart TV home screen placements as viewers spend 10 minutes browsing.
Display DoubleVerify study reveals advertisers face mounting brand suitability concerns DoubleVerify surveyed 22,000 consumers and 1,970 marketers across 21 countries, finding 65% of advertisers express brand suitability concerns in walled gardens.
Video Magnite launches Live Scheduler to streamline live event advertising Magnite introduces Live Scheduler, an industry-first tool for media owners and advertisers to plan, activate, and measure ads around live streaming events starting November 18, 2025.
Video NFL drives broadcast television to highest share in nearly a year Streaming platforms Amazon Prime Video, Peacock, and Paramount+ see viewership gains on football game days, according to Nielsen's October data.
Video Google expands free access to AI video creation tools in Vids Google Vids now offers AI-generated voiceovers, transcript trimming, and image editing to Gmail users at no cost, previously limited to paid Workspace accounts.
Display Amazon DSP launches brand suitability settings in open beta Amazon DSP advertisers can now adjust brand suitability settings at advertiser and ad-group levels through API, expanding beyond Twitch to third-party inventory.
