SevenOne Media and IP Deutschland join forces to sell addressable TV and online video via Active Agent
ProSieben (SevenOne Media) and RTL (IP Deutschland) are creating a walled garden to sell addressable TV and online video to ...
Tag: Video
Google integrates Open Measurement in Google Mobile Ads (GMA) and Interactive Mobile Ads (IMA) SDKs
Google this week announced that it has integrated the Open Measurement Software Development Kit (SDK) into Google Mobile Ads (GMA) ...
Tastemade selects Telaria as SSP for OTT and Connected TV
Tastemade has selected Telaria as a supply-side partner to monetize its OTT and connected TV inventory programmatically, Telaria today announced. ...
Mobile surpasses TV for the first time in the US
US adults will spend more time using their mobile devices than they will spend watching TV. According to eMarketer, this ...
ThruPlay
What is ThruPlay? ThruPlay is Facebook's default optimization and billing option for video ads. ThruPlay enables advertisers to pay only ...
The 3 advises from Google to improve the viewability of video ads
Google this week provided 3 advises for publishers to improve the viewability of video ads. According to Google, higher viewability ...
IRIS.TV contextual solution for video now available in Telaria
IRIS.TV last week announced the creation of a solution to access and analyze individual videos directly from publishers’ content management ...
Taboola launches Marketing Partners
Taboola this month launched Taboola Marketing Partners, a set of partner recommendations focused on content, localization, landing pages, tracking, and ...
Digital ad spend surpasses $100 billion for the first time in the US
The U.S. digital advertising revenues in 2018 reached an all-time historic high of $107.5 billion. This is the first time ...
SIMID is here to replace VPAID, now in public comment
The IAB Technology Laboratory yesterday released SIMID (Secure Interactive Media Interface Definition) for public comment. According to IAB Tech Lab, ...
Vertical video ads
Vertical video ads are video ads displayed in a vertical way that fulfill the screen of a mobile device. Vertical ...
FreeWheel pilots a unified video auction in partnership with A+E Networks
FreeWheel this week announced a partnership with A+E Networks to pilot their unified ad decisioning engine that will allow buyers ...