Magnite CEO caps 2027 agentic ad spend near $700m as AI cuts contractor tasks
Barrett places protocol-based buying in a discovery phase and expects far fewer SSPs to survive. Walmart moved data to the sell side. Does the 2030 math work?
Video
The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
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Amazon ad revenue gains 26% as Prime Video stacks 19 August live games
Ten WNBA games, four Yankees dates and 60 catalogue titles land in August, days after Amazon said its NBA, WNBA and NASCAR inventory sold out. What sells next?
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USMNT games pull 70% of FOX viewers as World Cup ads hit 25 billion
Beer and hard seltzer led all categories with an 8.01% share of TV ad voice, while hydration break pods held viewers better than halftime slots, iSpot reports.
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VAB warns ACR viewing data needs opt-in, STB skews to richer homes
Five collection methods carry distinct limits, from opt-in gaps to income skew, VAB tells video buyers. Panel bias and dataset scale remain open questions.
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Rockbot gains exclusive Vevo music videos across 50,000 venues
Six ad-free channels launch first, spanning restaurants, gyms and retailers among 50,000 sites, dayparted by mood. More Vevo programming is expected to follow.
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ShowHeroes brings Whale TV homescreen ads to programmatic in 9 markets
Nine European and Latin American markets gain automated buying access to Whale TV's homescreen inventory across 47.5 million connected TV households worldwide.
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Prime Video gains exclusive NHL Wednesday nights for 12 years in Canada
Sportsnet keeps over 500 national games yearly while Prime absorbs at least 26, reshaping how Canadian broadcasters split NHL streaming rights through 2038.
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IAB Polska guide forces 3-way split on political ad duties in Poland
Publishers, agencies and ad-tech vendors now get a three-role classification map under Regulation 2024/900. Pending EDPB targeting rules could still reshape it.
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Amazon advertising gains 26% to $19.8 billion as sports inventory sells out
Sponsored prompts convert shoppers 48% more often and Ads Agent trims acquisition costs 6%, per the earnings call. Prime Day's shift into Q2 clouds the pace.
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ZDF content arrives on Joyn as ProSiebenSat.1 deepens streaming tie-up
Ad-free on-demand programming reaches Joyn users in the fourth quarter, testing how German public broadcasters can share digital reach with private platforms.
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Universal Ads gains 8 measurement partners as Comcast spin-off looms
Eight named partners now link existing digital audiences and app tracking to premium TV, arriving as Comcast's split leaves the platform's future unsettled.
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Adobe Advertising ties Eyeota CTV IDs to identities without cookies
Eyeota audience segments now feed Adobe Advertising CTV identities, letting brands track TV viewers across digital, mobile and web without third-party cookies.
