Video

Google recommends publishers to adopt the new app-ads.txt for CTV inventory

Magnite launches a self-service Deal Discovery

Audiences spent nearly 30% of their TV time watching OTT video content

Netflix to consider offering a low price plan with ads

Fifa launches an ad-funded OTT platform

DoubleVerify earns MRC accreditation for YouTube video viewability

DV360 to introduce TrueView dimensions and metrics in instant reporting