eMarketer this month forecasted that YouTube Premium will hit 29.5 million subscribers in the US, by year-end 2021.
Google for the first time revealed how many users are paying for YouTube Music and YouTube Premium.
AppLovin this month bought MoPub for $1.05 billion in cash.
Google this month announced it will stop using WEBM and 3GPP video transcodes in DV360.
TikTok last week introduced shopping tabs on profiles, among a select group of Shopify merchants in the US, UK, and Canada.
Google this month upgraded Google Ads’ data-driven attribution to support YouTube and Display ads.
Google yesterday reported it has a disruption in Google Ad Manager, affecting some campaigns targeting Brazil, that are not delivering as expected.
Teads this week announced that it has postponed plans for its initial public offering. This filed for an IPO in the beginning of this month.
Google this month updated Google Ad Manager Partner Guidelines to include guidance over encrypted signals from publishers.
Google this week launched Audience Explorer, a new tool in Google Ad Manager where publishers can better understand their audiences.