Google this month announced it will stop using WEBM and 3GPP video transcodes in DV360.
TikTok last week introduced shopping tabs on profiles, among a select group of Shopify merchants in the US, UK, and Canada.
Google this month upgraded Google Ads’ data-driven attribution to support YouTube and Display ads.
Google yesterday reported it has a disruption in Google Ad Manager, affecting some campaigns targeting Brazil, that are not delivering as expected.
Teads this week announced that it has postponed plans for its initial public offering. This filed for an IPO in the beginning of this month.
Google this month updated Google Ad Manager Partner Guidelines to include guidance over encrypted signals from publishers.
Google this week launched Audience Explorer, a new tool in Google Ad Manager where publishers can better understand their audiences.
Google this week announced an upgrade of the Active View metrics in Campaign Manager 360 and Display & Video 360.
Spotify today reported an ad revenue rebound in Q2 2021. Spotify reached 275 million euros with ad revenue in Q2 2021, 110% growth year over year, 28% growth quarter over quarter.
Google this month announced that will introduce sales lift measurement for CTV ads in DV360, in the US, using Nielsen Catalina Solutions (NCS).