In Magnite Deal Discovery buyers can curate open market inventory and request PMP deals.
Streaming accounted for nearly 30% of total time spent on TV in March.
Netflix may offer a lower-priced plan with ads as subscription option.
FIFA+ is available for free in English, French, German, Portuguese, and Spanish.
Accreditation was granted for 3rd party calculation and reporting of YouTube video viewable impressions and related viewability metrics, based on DoubleVerify's integration with Google Ads Data Hub (ADH), in desktop, mobile web, and mobile in-application environments.
Instant reporting enables advertisers to see data immediately.
In a study with Nielsen, Google found that 26% of the time, multiple 18+ viewers are watching YouTube together on the TV screen, compared to 22% on linear TV.
YouTube TV is a streaming television service, only available in the US, that offers live TV, on demand video and cloud-based DVR from more than 85 television networks. YouTube CTV is YouTube on Connected TVs.
The rebrand to Amazon Freevee will happen on April 27.
The Sydney Digital Ad Ops was held on April 7.