Magnite launches a self-service Deal Discovery
In Magnite Deal Discovery buyers can curate open market inventory and request PMP deals.
Video
Audiences spent nearly 30% of their TV time watching OTT video content
Streaming accounted for nearly 30% of total time spent on TV in March.
Netflix to consider offering a low price plan with ads
Netflix may offer a lower-priced plan with ads as subscription option.
Fifa launches an ad-funded OTT platform
FIFA+ is available for free in English, French, German, Portuguese, and Spanish.
DoubleVerify earns MRC accreditation for YouTube video viewability
Accreditation was granted for 3rd party calculation and reporting of YouTube video viewable impressions and related viewability metrics, based on DoubleVerify's integration with Google Ads Data Hub (ADH), in desktop, mobile web, and mobile in-application environments.
DV360 to introduce TrueView dimensions and metrics in instant reporting
Instant reporting enables advertisers to see data immediately.
Google to introduce YouTube co-viewing metrics in Google Ads and DV360
In a study with Nielsen, Google found that 26% of the time, multiple 18+ viewers are watching YouTube together on the TV screen, compared to 22% on linear TV.
YouTube CTV and YouTube TV to be available in Nielsen Total Ad Ratings (TAR) in the U.S.
YouTube TV is a streaming television service, only available in the US, that offers live TV, on demand video and cloud-based DVR from more than 85 television networks. YouTube CTV is YouTube on Connected TVs.
IMDb TV changes name to Amazon Freevee and expands to Germany
The rebrand to Amazon Freevee will happen on April 27.
The IAB Digital AdOps Conference Sydney 2022 now available on YouTube
The Sydney Digital Ad Ops was held on April 7.