All posts tagged "Video"
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Programmatic
Teads is now offering True Visits to advertisers
June 17, 2018Teads this week announced a new offering: Teads True Visits. The new offering contains a new...
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Programmatic
Telaria acquires SlimCut, a publisher outstream video platform
June 17, 2018SlimCut was acquired by Telaria this week. SlimCut is an outstream publisher platform focused on premium...
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Programmatic
Brand Safety: Tremor Video DSP adopts ads.txt and integrates contextual/pre-bid targeting
June 17, 2018Tremor Video DSP launched 3 brand safety measures that include the adoption of ads.txt, the integration...
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Programmatic
FreeWheel expands into Australia
June 12, 2018FreeWheel last month opened a new office in Sydney, Australia, to support its expansion in the...
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Data
Facebook: Why broader audiences work better than narrow audiences?
June 3, 2018Facebook and MetrixLab did a study where they compare broader audiences (like age and gender) vs....
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Audio
Grapeshot is now supporting video and audio
May 15, 2018Grapeshot yesterday announced a new solution for bringing brand safety and contextual targeting to digital video...
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Programmatic
Chrome is now using browsing behaviour to allow autoplay videos to start play
May 3, 2018Google today announced that is using browsing behaviour to identify the websites with the highest percentage...
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Webinars
Webinar: How video can help you boost engagement & ad revenue
April 30, 2018On May 8th at 1 p.m. ET, Ameet Bharwani, Senior Sales Engineer at JW Player, is...
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Programmatic
Viacom will start using FreeWheel on connected tv and video ads
April 25, 2018Viacom and Comcast this week announced a multi-year agreement to partner on advertising and data. Viacom...
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Programmatic
Microsoft improves video revenue by 200% using AppNexus SSP and header bidding
April 23, 2018In the first quarter of 2018, Microsoft increased its video revenue on instream video inventory from...
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Programmatic
Outstream video format now available on Adwords
April 19, 2018Google launched a new video campaign subtype on Adwords this week that will target Outstream inventory....
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Programmatic
Telaria attains 100% ads.txt compliance across all video supply
April 17, 2018Telaria today announced the reach of full ads.txt compliance. Telaria says that is “the first and...
