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Google recommends publishers to adopt the new app-ads.txt for CTV inventory

Google recommends publishers to adopt the new app-ads.txt for CTV inventory

By Luís Rijo Jun 3, 2022
Magnite launches a self-service Deal Discovery

Magnite launches a self-service Deal Discovery

By Luís Rijo May 1, 2022
Nielsen TV Usage March 2022

Audiences spent nearly 30% of their TV time watching OTT video content

By Luís Rijo Apr 30, 2022
Share of total US TV Time in streaming

Netflix to consider offering a low price plan with ads

By Luís Rijo Apr 24, 2022
FIFA+

Fifa launches an ad-funded OTT platform

By Luís Rijo Apr 24, 2022
YouTube

DoubleVerify earns MRC accreditation for YouTube video viewability

By Luís Rijo Apr 21, 2022
YouTube

DV360 to introduce TrueView dimensions and metrics in instant reporting

By Luís Rijo Apr 18, 2022
People watching TV

Google to introduce YouTube co-viewing metrics in Google Ads and DV360

By Luís Rijo Apr 18, 2022
YouTube TV

YouTube CTV and YouTube TV to be available in Nielsen Total Ad Ratings (TAR) in the U.S.

By Luís Rijo Apr 18, 2022
Amazon Freevee

IMDb TV changes name to Amazon Freevee and expands to Germany

By Luís Rijo Apr 18, 2022

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