Facebook pays $40 million in cash to settle video measurement class action
Facebook this month settled the 3 years litigation lawsuit around the metrics measured on video ad campaigns. Facebook acknowledged the ...
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Facebook this month settled the 3 years litigation lawsuit around the metrics measured on video ad campaigns. Facebook acknowledged the ...
Telaria last week launched a programmatic Editorial Video Marketplace in a partnership with a consortium of Australian publishers, including Seven ...
Blackstone today announced that has completed the acquisition of Vungle, a performance marketing platform for in-app video advertisements on mobile devices. Martin ...
Forrester this week released an evaluation of the emerging market for cross-channel video advertising platforms, where Amobee, 4C, and Adobe ...
ProSieben (SevenOne Media) and RTL (IP Deutschland) are creating a walled garden to sell addressable TV and online video to ...
Google this week announced that it has integrated the Open Measurement Software Development Kit (SDK) into Google Mobile Ads (GMA) ...
Tastemade has selected Telaria as a supply-side partner to monetize its OTT and connected TV inventory programmatically, Telaria today announced. ...
US adults will spend more time using their mobile devices than they will spend watching TV. According to eMarketer, this ...
What is ThruPlay? ThruPlay is Facebook's default optimization and billing option for video ads. ThruPlay enables advertisers to pay only ...
Google this week provided 3 advises for publishers to improve the viewability of video ads. According to Google, higher viewability ...
IRIS.TV last week announced the creation of a solution to access and analyze individual videos directly from publishers’ content management ...
Taboola this month launched Taboola Marketing Partners, a set of partner recommendations focused on content, localization, landing pages, tracking, and ...