Google today announced the availability of the Google Analytics 4 (GA4) audience builder in Google Ads. This new tool allows advertisers to create and apply Analytics audiences, including predictive audiences, directly in Google Ads.
This will help advertisers build better audiences by relying on the extensive behavioral insights available only in GA4.
Benefits of Using the GA4 Audience Builder
The GA4 audience builder offers several benefits to advertisers, including:
- Improved audience targeting: Advertisers can create more targeted audiences based on a wider range of data, including website behavior, app engagement, and Google signals.
- Increased campaign performance: By using more targeted audiences, advertisers can improve the performance of their Google Ads campaigns.
- Easier audience creation: The GA4 audience builder is easy to use and makes it simple to create audiences without having to leave Google Ads.
How to Use the GA4 Audience Builder
The GA4 audience builder is available in two places in Google Ads:
- Audience manager: Advertisers can create audiences in Audience manager and then use them in their campaigns.
- Campaign creation: Advertisers can create audiences directly when they are creating a new campaign.