Google integrates Soundcast in DV360

Soundcast is a leading audio SSP in France, with audio inventory from Le Figaro, L'Equipe, Les Indés radios, RTL, and Virgin.

Google integrates Soundcast in DV360

Google this month integrated the audio SSP Soundcast in DV360. Soundcast is a leading audio SSP in France.

On Google's DSP, advertisers can buy audio ads in Pandora, SoundCloud, Spotify, TuneIn, AdsWizz, Triton, YouTube, and Soundcast.

Google says that through the addition of Soundcast, advertisers can now buy audio ads in publishers such as Le Figaro, L'Equipe, Les Indés radios, RTL, or Virgin.

DV360 is certified for programmatic guaranteed in Soundcast.

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