Google introduces a new affinity audience "Light TV Viewers" in DV360

Google this month introduced a new Affinity audience in DV360. The audience is called Light TV Viewers and is available for targeting.

Google says “Light TV Viewers typically watch less than one hour of broadcast or cable TV per day and tend to no longer be paying for cable or satellite TV services.”

Affinity audiences are only available on publishers using Google Ad Manager and are used by advertisers who are looking to raise awareness and drive consideration among affinity groups that have a strong interest in their products.

See here all affinity audiences available today in DV360

  • Art & Theater Aficionados
  • Auto Enthusiasts
  • Auto Enthusiasts » Motorcycle Enthusiasts
  • Auto Enthusiasts » Performance & Luxury Vehicle Enthusiasts
  • Auto Enthusiasts » Truck & SUV Enthusiasts
  • Avid Investors
  • Beauty Mavens
  • Business Professionals
  • Business Travelers
  • Comics & Animation Fans
  • Cooking Enthusiasts
  • Cooking Enthusiasts » 30 Minute Chefs
  • Cooking Enthusiasts » Aspiring Chefs
  • Do-It-Yourselfers
  • Family-Focused
  • Fashionistas
  • Fast Food Cravers
  • Foodies
  • Gamers
  • Gamers » Action Game Fans
  • Gamers » Adventure & Strategy Game Fans
  • Gamers » Casual & Social Gamers
  • Gamers » Driving & Racing Game Fans
  • Gamers » Hardcore Gamers
  • Gamers » Roleplaying Game Fans
  • Gamers » Shooter Game Fans
  • Gamers » Sports Game Fans
  • Green Living Enthusiasts
  • Health & Fitness Buffs
  • Home Decor Enthusiasts
  • Light TV Viewers
  • Mobile Enthusiasts
  • Movie Lovers
  • Movie Lovers » Action & Adventure Movie Fans
  • Movie Lovers » Comedy Movie Fans
  • Movie Lovers » Family Movie Fans
  • Movie Lovers » Horror Movie Fans
  • Movie Lovers » Romance & Drama Movie Fans
  • Movie Lovers » Sci-Fi & Fantasy Movie Fans
  • Movie Lovers » South Asian Film Fans
  • Music Lovers
  • Music Lovers » Blues Fans
  • Music Lovers » Classical Music Enthusiasts
  • Music Lovers » Country Music Fans
  • Music Lovers » Electronica & Dance Music Fans
  • Music Lovers » Folk & Traditional Music Enthusiasts
  • Music Lovers » Indie & Alternative Rock Fans
  • Music Lovers » Jazz Enthusiasts
  • Music Lovers » Metalheads
  • Music Lovers » Pop Music Fans
  • Music Lovers » Rap & Hip Hop Fans
  • Music Lovers » Rock Music Fans
  • Music Lovers » Spanish-Language Music Fans
  • Music Lovers » World Music Fans
  • News Junkies & Avid Readers
  • News Junkies & Avid Readers » Business & Economic News Junkies
  • News Junkies & Avid Readers » Entertainment & Celebrity News Junkies
  • News Junkies & Avid Readers » Local News Junkies
  • News Junkies & Avid Readers » Men’s Media Fans
  • News Junkies & Avid Readers » Women’s Media Fans
  • News Junkies & Avid Readers » World News Junkies
  • Nightlife Enthusiasts
  • Outdoor Enthusiasts
  • Pet Lovers
  • Pet Lovers » Cat Lovers
  • Pet Lovers » Dog Lovers
  • Political Junkies
  • Shoppers
  • Shoppers » Bargain Hunters
  • Shoppers » Luxury Shoppers
  • Shoppers » Shopaholics
  • Shoppers » Value Shoppers
  • Shutterbugs
  • Social Media Enthusiasts
  • Sports Fans
  • Sports Fans » American Football Fans
  • Sports Fans » Australian Football Fans
  • Sports Fans » Baseball Fans
  • Sports Fans » Basketball Fans
  • Sports Fans » Boating & Sailing Enthusiasts
  • Sports Fans » Cricket Enthusiasts
  • Sports Fans » Cycling Enthusiasts
  • Sports Fans » Fight & Wrestling Fans
  • Sports Fans » Golf Enthusiasts
  • Sports Fans » Hockey Fans
  • Sports Fans » Motor Sports Enthusiasts
  • Sports Fans » Racquetball Enthusiasts
  • Sports Fans » Rugby Enthusiasts
  • Sports Fans » Running Enthusiasts
  • Sports Fans » Skiing Enthusiasts
  • Sports Fans » Soccer Fans
  • Sports Fans » Swimming Enthusiasts
  • Sports Fans » Tennis Enthusiasts
  • Sports Fans » Water Sports Enthusiasts
  • Sports Fans » Winter Sports Enthusiasts
  • Technophiles
  • Thrill Seekers
  • Travel Buffs
  • Travel Buffs » Beachbound Travelers
  • Travel Buffs » Family Vacationers
  • Travel Buffs » Luxury Travelers
  • Travel Buffs » Snowbound Travelers
  • TV Lovers
  • TV Lovers » Documentary & Nonfiction TV Fans
  • TV Lovers » Family Television Fans
  • TV Lovers » Game, Reality & Talk Show Fans
  • TV Lovers » Sci-Fi & Fantasy TV Fans
  • TV Lovers » TV Comedy Fans
  • TV Lovers » TV Drama Fans