Google introduces a self-service account linking to Ads Data Hub for Google Ads, CM, and DV360

Google last month introduced a self-service account linking to Ads Data Hub for Google Ads, CM, and DV360. According to Google, over 200 brands, agencies, and measurement partners use Ads Data Hub to analyze campaign data.

To link Google Ads and Ads Data Hub, the advertiser login need administrative access to a Google Ads account. Then the option to link appears in the tools icon in the upper right corner of your account, under "Setup," click Linked accounts, and under "Ads Data Hub,” click Details. After clicking on the blue plus button, advertisers need to add the Ads Data Hub ID.

According to Google, by linking Google Ads and Ads Data Hub, advertisers can access event-level data from the Google Ads campaigns in Ads Data Hub. This makes it easy to analyze data with custom reporting and better understand the impact of your marketing.