Google introduces Connected TV apps in the app targeting of DV360
Before, advertisers needed to create a channel list with connected TV-specific app IDs. Now the workflow is similar to mobile apps.
Google last month introduced Connected TV in Apps & URL targeting of DV360, Google's DSP.
According to Google, the supported stores include Roku, Fire TV, Apple TV, Android TV, Xbox, Samsung, and Playstation.
Advertisers can now target connected TV apps using the same workflow as mobile apps.