Google introduces insights in Hotel Center about free booking links

Google this month introduced new search insights into Hotel Center about free booking. Hotel Center is a platform where hotels optimize and manage data feeds for Hotel Ads and free booking links.

Advertisers can now see how many people clicked on their free booking links. Google says it will expand the report to include other insights, like free booking link impressions and booking value, in the coming weeks.

Last year, Google launched free hotel booking links in search results pages and Google Maps.