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The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.

Google Ads API removes shared ad functionality in October 2025

Google announces phased elimination of ad sharing feature, pushing advertisers toward asset-based advertising model by Q1 2026.

Circle to Search with AI Mode analyzing Dubai chocolate bars on Android device interface

Google adds AI Mode to Circle to Search

Circle to Search gains AI Mode integration, multimodal capabilities, and gaming assistance across 300 million Android devices.

Perplexity Comet browser interface showing AI-powered search integration and assistant features

Perplexity launches Comet AI browser for $200 Max subscribers

Perplexity introduces Comet browser with integrated AI assistant targeting premium subscribers and power users.

Google Discord server invitation showing 14,854 members in advertising developer community launch

Google launches Discord community for advertising developers

Google's Ads Developer Relations team establishes dedicated Discord server for API developers and advertisers seeking technical support.

Marketing professionals analyzing Google Ads Editor 2.10 Performance Max campaign settings in office meeting.

Google Ads Editor 2.10 brings AI features and enhanced targeting control

Editor update introduces campaign-level negative keywords for Performance Max and streamlined AI-powered tools for advertisers managing large-scale accounts.

Discussion forums filter highlighted in Google Search Console performance report interface for tracking rich results analytics.

Google Search Console introduces new discussion forums appearance filter

Platform enables enhanced measurement of structured discussion forum content appearing in search results through dedicated analytics.

Google launches AI Mode search in India

AI-powered search feature now available to all Indian users without waitlist.

Matthew Prince, Cloudflare CEO, announces plan to get Google to block AI Overviews without affecting search.

Cloudflare CEO: "We will get Google to provide ways to block AI Overview"

Matthew Prince says Cloudflare will secure AI blocking methods "without blocking classic search indexing."

Honey browser extension shows 14 million Chrome users, confirming July 2025 decline amid affiliate scandal

Honey drops to 14 million Chrome users amid ongoing affiliate scandal

User exodus continues after December investigation revealed commission diversion practices.

Google hotel usage surged from 10% to 80% between 2013-2023, showing dominant market capture trend.

Travel industry calls for stricter Google DMA enforcement

European travel tech organization urges Commission action on Google's self-preferencing violations.

Google healthcare policy requires LegitScript certification for telemedicine ads in UK and Singapore markets.

Google expands telemedicine advertising to UK and Singapore markets

Policy update allows certified providers to promote prescription drug services through advertising platforms starting July 2025.

Google Keyword Planner interface showing new city-level forecasting with Amsterdam breakdown and location filters

Google Keyword Planner adds city and device-level forecast breakdowns

Enhanced tool provides granular geographic and platform insights for campaign planning.

John Mueller from Google announces AI Overview documentation while defending higher quality click claims on July 1, 2025

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Google claims AI Overview clicks are "higher quality" despite traffic decline

Google's John Mueller defends AI Overview traffic quality on July 1 amid studies showing 34.5% click reduction.

Google Ads customizers sunset July 14, 2025: Legacy {customizer} code replaced by AI automation systems.

Google Ads scripts remove legacy ad customizers from July 14

Google terminates ad customizers for expanded text ads and legacy extensions in scripts, ending three-year sunset.

Google Ads telemedicine policy expansion enables UK and Singapore healthcare provider advertising

Google expands telemedicine ads to UK and Singapore markets

Google enables prescription drug service promotion by certified telemedicine providers in two new markets starting July 2025.

Google certification document with healthcare symbols, flags of US, Canada, New Zealand, and medical professionals.

Google launches restricted drug term certification for healthcare advertisers

Google introduces certification requirement for healthcare advertisers using personalized targeting with restricted drug terms effective July 2025.

Google faces EU antitrust complaint over AI Overviews feature

Independent publishers file formal complaint citing traffic losses and market abuse concerns.

Google Ads Financial Services Campaign showing approved status with Irish flag background colors

Google opens debt services advertising in Ireland with July verification rules

Google expands financial advertising access to Irish market while implementing comprehensive verification requirements for debt service companies.

Empty Microsoft boardroom with Xbox console symbolizing 9,000 employee layoffs in gaming division

Microsoft cuts 9,000 employees as Xbox division faces major restructuring

Microsoft announces substantial workforce reduction affecting less than 4% of global staff.

ChatGPT referrals grow 25x as Google zero-click searches rise from 56% to 69% since AI Overviews launch

ChatGPT referrals surge as Google searches hit zero-click records

AI-powered search platforms reshape content discovery while publishers face traffic challenges.

Pharmaceutical pill press machines with red prohibition symbol illustrating Google Ads policy restrictions.

Google blocks pill press equipment ads starting September 2025

Advertising policy update targets tableting machines and related components as dangerous products affecting pharmaceutical manufacturing equipment market.

Google Ads bid strategy report showing conversion delay indicator affecting campaign performance evaluation and scaling decisions.

Google expert warns against premature campaign evaluation pitfalls

Conversion lag patterns cause advertisers to misjudge actual performance metrics.

Google executive promotes AI Mode search feature with colorful tech background for Workspace announcement.

Google extends AI Mode to Workspace accounts in the US

Google's AI Mode search feature reaches Workspace users, expanding beyond consumer access with advanced query capabilities.

Microsoft Copilot transforms search from keyword queries to AI conversations with synthesized results and tables.

Microsoft details how generative AI reshapes search and advertising landscape

AI-powered search transforms traditional keyword strategies as Microsoft reports doubled engagement rates and 53% increase in purchases through conversational interfaces.