Google last week introduced a new new system of generating titles for web pages in search results. Google is no longer using user's query to generate titles.
Adzooma yesterday relaunched their platform, introducing a Business Score rating businesses in digital marketing, including PPC, SEO, and Web Metrics.
Google last month announced it is expanding its advertiser identity verification policy to British Virgin Islands, Colombia, Costa Rica, Dominican Republic, Jordan, Kuwait, Lebanon, Oman, Puerto Rico, Qatar, and Singapore.
According to Google, the rollout is effective at identifying and nullifying link spam more broadly, across multiple languages.
According to Google, affiliate links should have the attribute rel="sponsored".
Google yesterday announced it is introducing deals in the Shopping tab, on search results.
Advertisers and publishers are able. to monitor the engagement of their pages in the search results via Google Searh Console.
Advertisers on financial services vertical in the UK need to be authorized by the UK Financial Conduct Authority (UK FCA), and show that to Google.
Multimedia Ads are a new responsive ad format that combines images, headlines, and descriptions.
Performance Max campaigns are for advertisers that have the primary objective to generate leads or to drive online sales without using the Google Merchant Center product feed.