Search - PPC Land

Google to roll out a “link spam update” in search results

According to Google, the rollout is effective at identifying and nullifying link spam more broadly, across multiple languages.

Google

Google asks publishers to label affiliate links

According to Google, affiliate links should have the attribute rel="sponsored".

Google

Google introduces Deals in Search Results

Google yesterday announced it is introducing deals in the Shopping tab, on search results.

Search

Google reveals 4 patterns explaining drops in Search traffic

Advertisers and publishers are able. to monitor the engagement of their pages in the search results via Google Searh Console.

Finance

Google to restrict financial ads in the UK, starting in August

Advertisers on financial services vertical in the UK need to be authorized by the UK Financial Conduct Authority (UK FCA), and show that to Google.

Microsoft

Microsoft introduces Multimedia Ads in Bing.com search results pages

Multimedia Ads are a new responsive ad format that combines images, headlines, and descriptions.

Google

Google opens Performance Max beta to more advertisers

Performance Max campaigns are for advertisers that have the primary objective to generate leads or to drive online sales without using the Google Merchant Center product feed.

Google

Google to revamp Insights page in Google Ads in the coming months

Insights are only available at account level, and are updated daily.

Google

Google rolls out images in Search Ads globally

Image in search ads were introduced last year, in July. Now is rolling out the feature globally.

Google

Google to accept gambling ads targeting Ethiopia, Ghana, or Tanzania

Google will allow gambling ads only from licensed entities from these countries.

Google

Google Ads to phase out support for broad match modifier

Starting mid-February, both phrase match and broad match modifier keywords will begin to transition to a new matching behavior: the new phrase match.

Google Ads

Google launches cross-account bid strategies in Google Ads

Cross-account bid strategies enable advertisers to create, monitor, and manage Smart Bidding portfolio strategies at the Google Ads manager account (MCC) level.

Google

Google publishes dos and don'ts for Web Stories

Google says many publishers are creating teasers for web content and not really stories.

Microsoft

Microsoft launches Filter Link Extensions

Filter Link Extensions enables advertisers to present headers on the search ads so that users can navigate to their key products and offerings.

Microsoft

Microsoft Advertising seeing Credit Card payments declined in Europe

The issue in Microsoft Advertising started in January, this year. Credit Card payments are declined in Europe due to authentication issues.

Google

Podcast episodes now appear on Google search results

Google this week introduced podcast episodes on the Google search results.

Google

Google adds a preview box on image search results

Google last days added a preview box on image search results.

Google

Google Ads Editor update include an image picker, dark mode, and IP exclusions

Google is rolling out the Google Ads Editor v1.1 that includes image picker, dark mode, ip exclusions, and account management.

Amazon

Court forbids Amazon to advertise in Google search with a brand owned by a retailer

The German Federal Court of Justice – Der Bundesgerichtshof – this week decided that a trademark owner can oppose the use of his brand keyword in an advertisement on Google search.

Google

Google integrates AMP in Image Search

Microsoft

Microsoft Advertising makes available ad customizers for all advertisers

Ad customizers enable publishers to create hundreds of different ad variations with just one ad copy.

Microsoft

Microsoft Advertising testing Parallel Tracking

According to Microsoft, with Parallel Tracking, the consumer is taken directly to your final URL while all the click-measurement processing is done in the background. That means a much faster page load time.