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The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.

Google opens debt services advertising in Ireland after July verification requirement

Google will allow debt services advertising in Ireland starting July 15, requiring comprehensive verification through G2 compliance partner.

Apple unveils major App Store Connect updates at WWDC 2025

Apple introduces AI-powered discovery features, enhanced accessibility tools, and expanded monetization options.

SEO Spider v22.0 semantic similarity filter showing duplicate content detection with AI-powered analysis

Screaming Frog SEO Spider 22.0 introduces semantic similarity analysis

Screaming Frog releases version 22.0 with AI-powered semantic analysis, content clustering and search features.

Google search results displaying loyalty program member pricing with discounted rates and benefits

Google adds loyalty program structured data markup

Google introduces comprehensive support for merchant loyalty program display in search results.

Microsoft Bing Search API pricing comparison chart showing 40-483% cost increase for Grounding alternative.

Microsoft ends Bing Search APIs on August 11, alternative costs 40-483% more

Microsoft shuts down Bing Search and Custom Search APIs three months from announcement date. Recommended replacement costs significantly more and requires Azure integration.

Bing News search results showing small publishers face discovery challenges after PubHub retirement affects visibility.

Microsoft retires Bing PubHub submission platform

Microsoft ends publisher submission system for Bing News, shifts to automated content discovery.

Google Ads API v20 announcement video featuring developer relations engineer Mattia Tommasone

Google Ads API v20 brings Performance Max negative keywords and granular reporting

Four days after release, latest API update introduces campaign-level controls and platform comparable conversions for marketing teams.

Woman using voice search AI technology on mobile device for conversational search experience

AI-powered search transforms advertising landscape

Microsoft whitepaper reveals 53% higher purchase rates as conversational search reshapes marketing.

Microsoft reveals AI marketing transformation at IAB Europe webinar on audience engagement strategies.

Microsoft reveals AI marketing transformation at IAB Europe event

Microsoft advertising executives detailed how artificial intelligence reshapes audience engagement during a live webinar exploring marketing's AI-driven future.

Individual accounts face suspension when linked to non-compliant managers

Google pauses ads for linked accounts in violation of third-party policy

Individual accounts linked to non-compliant managers face automatic suspension under new policy starting June 6.

Neil Patel sued

FTX debtors sue marketing executive for millions in clawback lawsuit

The bankruptcy estate claims Neil Patel and his companies received over $30 million for duplicative and substandard marketing services during the cryptocurrency exchange's final months.

Microsoft appoints Navah Hopkins as new Ads Liaison

Microsoft names Navah Hopkins as Ads Liaison with direct Product team reporting to enhance advertiser-platform communication.

Claude AI search categories reveal when content gets linked: never, offer, single, or research modes determine visibility.

Search Featured

Claude AI system prompt leak reveals search mechanisms

Understanding AI decision-making processes for content discovery and linking strategies.

SEO professionals express fear over Google's AI Mode with 45% reporting anxiety about search changes and ranking volatility.

SEOs express widespread fear over Google's AI Mode rollout

Nearly half of search professionals report being "scared out of mind" as Google prepares major AI transformation.

Dynamic AI-powered search ad matching user query "colorful midi dress" to relevant product listing automatically

Paid-members only

Google releases AI Max for Search campaigns implementation guide

Tool promises 14% boost in conversions with automated targeting and creative optimization features.

Channel performance reporting interface shows 783,524 impressions across Google's advertising networks

Google Ads performance max channel reporting now live in select accounts

Beta feature provides transparency across Search, YouTube, Display, and other Google channels after month-long wait.

Google AI impact comparison: 34.5% traffic decline as publishers lose revenue while users stay on search pages

Google AI overviews cut traffic by 34% as publishers demand action

Brazilian media organizations escalate pressure while traffic plummets amid new AI Mode rollout.

European digital advertising market breakdown by category showing €118.9bn total with video leading at €28.8bn growth.

Digital advertising 'defied economic gravity' with €118.9bn growth

IAB Europe chief economist says sector grew 16% despite 'geopolitical tensions and inflationary pressures'.

SEO acronym confusion ends: Keep familiar SEO, expand E from Engine to Everywhere - problem solved!

SEO experts really need to stop making up new acronyms

Rand Fishkin advocates against new SEO acronyms like AIO and GEO, supporting "Search Everywhere Optimization" instead.

Business Insider layoffs visualization showing 21% workforce reduction, traffic sensitivity issues, and strategic restructuring with AI integration.

Search Featured

Business Insider cuts 21% of staff citing traffic sensitivity

Publisher eliminates coverage verticals and exits commerce while embracing AI automation.

Google launches brand profile management tools for select e-commerce retailers

New brand profile features enable e-commerce businesses to manage their Google Search presence with enhanced control over business information and performance analytics.

Federal court dismisses Rumble's $2B antitrust lawsuit against Google due to statute of limitations

Rumble loses $2 billion antitrust lawsuit against Google

Federal court dismisses video platform's monopolization claims citing statute of limitations.

Google CEO Pichai explains web shift from direct browsing to AI-mediated database interactions

Google CEO predicts web transformation as AI agents reshape browsing

Sundar Pichai discusses web's future amid 45% page growth while publishers clash over AI features reducing traffic.

ASCII diagram showing Google's 63% traffic dominance and declining click-through rates to independent websites.

Search Featured

Click-through rates plummet as search platforms hoard traffic

Google's declining click-through rates signal fundamental shift in digital marketing as platforms retain users.

Google streamlines debt services verification in six countries

Google integrates debt services verification into broader financial framework starting June 2, affecting advertisers in Australia, Brazil, Germany, Ireland, South Korea, and Spain.