Google introduces new system to generate titles in search results
Google last week introduced a new new system of generating titles for web pages in search results. Google is no longer using user's query to generate titles.
Topic
Search
A collection of 27 issues
Adzooma launches a Business Score, rating businesses in digital marketing
Adzooma yesterday relaunched their platform, introducing a Business Score rating businesses in digital marketing, including PPC, SEO, and Web Metrics.
Google Ads expands advertising verification program to new countries
Google last month announced it is expanding its advertiser identity verification policy to British Virgin Islands, Colombia, Costa Rica, Dominican Republic, Jordan, Kuwait, Lebanon, Oman, Puerto Rico, Qatar, and Singapore.
Google to roll out a “link spam update” in search results
According to Google, the rollout is effective at identifying and nullifying link spam more broadly, across multiple languages.
Google asks publishers to label affiliate links
According to Google, affiliate links should have the attribute rel="sponsored".
Google introduces Deals in Search Results
Google yesterday announced it is introducing deals in the Shopping tab, on search results.
Google reveals 4 patterns explaining drops in Search traffic
Advertisers and publishers are able. to monitor the engagement of their pages in the search results via Google Searh Console.
Google to restrict financial ads in the UK, starting in August
Advertisers on financial services vertical in the UK need to be authorized by the UK Financial Conduct Authority (UK FCA), and show that to Google.
Microsoft introduces Multimedia Ads in Bing.com search results pages
Multimedia Ads are a new responsive ad format that combines images, headlines, and descriptions.
Google opens Performance Max beta to more advertisers
Performance Max campaigns are for advertisers that have the primary objective to generate leads or to drive online sales without using the Google Merchant Center product feed.