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The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.

AI brain receiving data from multiple sources, showing successful manipulation of ChatGPT and Perplexity responses.

Marketing agency proves AI responses can be manipulated through targeted content

Study confirms successful influence of ChatGPT and Perplexity using low-authority expired domains with minimal investment.

AI adoption for local business search remains limited with 56.7% never using AI assistants, survey shows.

Survey shows traditional search dominates local business discovery

93% trust Google over AI assistants for finding local businesses, new research reveals.

Brainlabs report reveals AI search fundamentally changes SEO

Brainlabs study shows AI Overviews now appear in 200 countries while marketing teams struggle to adapt.

Google completes Performance Max brand guidelines rollout for all UI campaigns

All new Performance Max campaigns through Google Ads interface now require brand assets at campaign level.

Google Search Central announces new metadata field for Search Analytics API to track incomplete data points.

Google adds metadata field to Search Analytics API

Google Search Console announces new metadata feature for incomplete data tracking in API responses for improved data accuracy.

Return policy information displayed in Google Shopping results following July 2025 structured data updates

Google clarifies merchant return policies and loyalty programs documentation

Google's July 11 update targets documentation gaps affecting e-commerce structured data implementation across return policies and member programs.

New Search Console Insights report

Google Search Console Insights rollout continues with broader access

Enhanced reporting interface expands to additional accounts as integration phase progresses.

YouTube's 4S behaviors infographic: streaming, scrolling, searching, shopping reshape marketing funnels

YouTube and 4S behaviors redefine marketing strategies

Industry leaders reveal how streaming, scrolling, searching and shopping reshape consumer journeys for marketers.

Social media becomes new search engine for younger shoppers

Nearly half of young adults now use Instagram, TikTok and Reddit to find products instead of Google searches.

Google Search Advocates discuss SEO fundamentals for small businesses in episode 95 podcast July 2025

Google advocates outline SEO fundamentals for small businesses

Google Search Advocates address practical optimization strategies, customer research methods, and timing expectations in latest podcast episode focusing on small business website development.

Google Ads API removes shared ad functionality in October 2025

Google announces phased elimination of ad sharing feature, pushing advertisers toward asset-based advertising model by Q1 2026.

Circle to Search with AI Mode analyzing Dubai chocolate bars on Android device interface

Google adds AI Mode to Circle to Search

Circle to Search gains AI Mode integration, multimodal capabilities, and gaming assistance across 300 million Android devices.

Perplexity Comet browser interface showing AI-powered search integration and assistant features

Perplexity launches Comet AI browser for $200 Max subscribers

Perplexity introduces Comet browser with integrated AI assistant targeting premium subscribers and power users.

Google Discord server invitation showing 14,854 members in advertising developer community launch

Google launches Discord community for advertising developers

Google's Ads Developer Relations team establishes dedicated Discord server for API developers and advertisers seeking technical support.

Marketing professionals analyzing Google Ads Editor 2.10 Performance Max campaign settings in office meeting.

Google Ads Editor 2.10 brings AI features and enhanced targeting control

Editor update introduces campaign-level negative keywords for Performance Max and streamlined AI-powered tools for advertisers managing large-scale accounts.

Discussion forums filter highlighted in Google Search Console performance report interface for tracking rich results analytics.

Google Search Console introduces new discussion forums appearance filter

Platform enables enhanced measurement of structured discussion forum content appearing in search results through dedicated analytics.

Google launches AI Mode search in India

AI-powered search feature now available to all Indian users without waitlist.

Matthew Prince, Cloudflare CEO, announces plan to get Google to block AI Overviews without affecting search.

Cloudflare CEO: "We will get Google to provide ways to block AI Overview"

Matthew Prince says Cloudflare will secure AI blocking methods "without blocking classic search indexing."

Honey browser extension shows 14 million Chrome users, confirming July 2025 decline amid affiliate scandal

Honey drops to 14 million Chrome users amid ongoing affiliate scandal

User exodus continues after December investigation revealed commission diversion practices.

Google hotel usage surged from 10% to 80% between 2013-2023, showing dominant market capture trend.

Travel industry calls for stricter Google DMA enforcement

European travel tech organization urges Commission action on Google's self-preferencing violations.

Google healthcare policy requires LegitScript certification for telemedicine ads in UK and Singapore markets.

Google expands telemedicine advertising to UK and Singapore markets

Policy update allows certified providers to promote prescription drug services through advertising platforms starting July 2025.

Google Keyword Planner interface showing new city-level forecasting with Amsterdam breakdown and location filters

Google Keyword Planner adds city and device-level forecast breakdowns

Enhanced tool provides granular geographic and platform insights for campaign planning.

John Mueller from Google announces AI Overview documentation while defending higher quality click claims on July 1, 2025

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Google claims AI Overview clicks are "higher quality" despite traffic decline

Google's John Mueller defends AI Overview traffic quality on July 1 amid studies showing 34.5% click reduction.