Google faces bipartisan brief urging tougher remedy over 21% AI model share
Filed August 4 in the D.C. Circuit, a 34-page brief says three firms hold 88% of AI model API revenue. At stake is whether Mehta's remedy survives the appeal.
Search
The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.
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Google Business Profile in Gemini now works for multi-location accounts
Workspace accounts remain unsupported, leaving agencies on personal Gmail logins. Every Gemini edit runs through official APIs and still needs owner sign-off.
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ChatGPT advertisers face 10 days to opt out of automatic advanced matching
Conversion-optimised CPC reaches product feed campaigns, plus URL macros and Triple Whale and Hightouch hooks. Brazil and Mexico follow; a carousel is in test.
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Yelp halts share buybacks to pay down $100 million credit facility
Restaurant and retail ad revenue fell 10% to $102 million while other revenue nearly doubled to $33 million. Repurchases resume in 2027, with $339 million left.
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Disney tests AI search on ESPN and Disney+ with limited user groups
Natural language, voice input and suggested prompts reach a small subset of users. Advertisers face a discovery layer they cannot yet target, buy or measure.
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Unqualified advertisers lose unlimited Google Ads impressions by 2028
Google's August 5 update pushes impression throttling from Search onto Gmail, Play Store and Discover. Seven account signals now decide who stays qualified.
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Microsoft Advertising lets advertisers appeal 5,000 disapproved ads at once
Bulk edit and appeal now covers text and image assets, though Performance Max sits out this version. Editorial reviews still take up to 48 hours to complete.
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Google Ads broad match campaigns face AI Max auto-upgrade on September 1
Campaigns using automatically created assets are covered too, while DSA keeps its February 2027 reprieve. Opting out means turning the legacy features off.
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Google's share of ad spend drops from 62% to 57%, Billy Grace finds
Median paid media investment rose 17.5% while cost per click fell 10.8% across a matched cohort of European advertisers. Can cheaper clicks hold through H2?
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Google faces £5bn UK advertiser claim as tribunal certifies opt-out case
Advertisers that bought Google search ads in the UK between 2011 and 2025 are in by default. Costs already top £6.4m, and the tribunal wants them controlled.
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Criteo cuts full-year guidance again as ad tech earnings split in two
Criteo cut guidance twice in three months and lost its CFO as August 5 earnings split ad tech, while a Google spam rule cost Taboola $20 million.
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GreenBanana SEO founder prices 238-page AI search playbook at $1.99
Amazon lists June 26 publication; the press release says July 21. Ten reviews, all five-star. Does one more framework help where Google says none is needed?
