Amazon launches Target Promotion for Sponsored Products advertisers
Amazon's new Target Promotion feature automates high-performing target identification for more efficient Sponsored Products campaigns.
Topic
Search News
The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.
Reddit's exclusive Search Deal with Google raises concerns over AI Data
Reddit blocks other search engines, granting Google exclusive access, sparking debates on AI data usage and search monopoly.
Yelp unveils new features for national advertisers and multi-location businesses
Yelp's Summer Ad Product Release introduces Request a Quote for Brands and expands advertising options for national companies.
Microsoft Advertising unveils Brand Lists for Performance Max Campaigns
New feature allows advertisers to control ad visibility and brand associations in Performance Max campaigns on Microsoft Advertising.
Performance Max first results on Microsoft Advertising
Microsoft Advertising's Performance Max shows promise for reducing campaign costs and boosting conversions, with new features offering more campaign control.
Yandex divests Russia-based businesses and plans rebranding
Facing geopolitical challenges, Yandex is selling its Russia-based businesses and international assets, focusing on its remaining international operations under a new brand.
Google launches Credit Card Search Widget, raising concerns for affiliates
Google's new credit card search widget in SERPs sparks controversy among finance affiliates and raises questions about search fairness.
Google's AI Overviews: A boon for users, a challenge for websites
Google's AI Overviews provide quick answers directly in search results, but could challenge websites by pushing them down the search page.
Google Search and JavaScript: Rendering explained for website owners
Demystifying Google Search: How JavaScript Websites Are Processed.
Small publisher meets with Google after algorithm update devastation
Can Google help small publishers survive algorithm shifts?