Microsoft Performance Max campaigns gain ad previews across 3 publishers
Shareable preview links expire after 30 days and cover MSN, Bing Search, and Outlook. More publishers are slated to join as the staggered rollout continues.
Search
The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.
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US Search ad spend climbs 122% to $100 million monthly, Funnel says
Facebook and Google Ads pushed US monthly spend from 45 million to 100 million since January 2024, Funnel data shows. Social budgets are closing the gap fast.
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Google drops 2007 rule requiring blocked internal search pages
Site search pages no longer breach Search Essentials, Mueller told Splitt, though server strain and hacked-content risks still favor robots.txt blocking today.
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Microsoft kills Predictive Matching, shifts Search ads to AI Max
Only advertisers using conversion-based auto-bidding strategies had access, and Microsoft has not confirmed when the Search term matching switch takes effect.
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Yelp: only 43% of Gen Z trusts AI summaries for restaurants
Survey data covering 1,323 respondents shows 97% of Gen Z research restaurants before spending, while written reviews outrank influencer picks by 19 points.
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Microsoft search ad growth drops to 10% as Azure tops $100 billion
Revenue per search and volume drove the gain, but third-party deals held constant currency growth to just 9%, Microsoft says. Q1 guidance signals more slowing.
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AI Mode cuts Google Shopping listings 95%, Productrise finds
Standard search shows products on 88% of shopping queries versus 23% in AI Mode, new tracking data covering 100,000 searches and two million listings finds.
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Google bans undisclosed incentivized reviews, sites face manual action
Reviews traded for money, discounts or free products must now carry disclosure. Sites that skip it risk a manual action that strips stars from search results.
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Google lets some PMax advertisers switch off search partners and display
Performance Max advertisers in a limited Google alpha can now exclude search partners and display, while household income exclusions surfaced on July 27, 2026.
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Google's expiry tag forces a re-crawl, and it won't fix 50% of 404 hits
Classifieds site cycles 10,000 listings monthly on 24-72 hour lifespans against 5,000 stable URLs. Half of Googlebot hits land on 404s. What the tag misses.
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All About Berlin loses 75% of traffic as zero-click searches hit 68%
Affiliate income stayed down 30% despite renegotiated commissions, and Time now routes AI crawlers to a stripped-down copy of its site. Who survives the shift?
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Only 5.3% of marketers use IVT tools as 75.6% lose ad budget to bots, Lunio
Just 5.3% of the 131 marketers surveyed run a dedicated IVT platform, and 53.5% know little about them. Half say bidding now optimizes toward bots, not buyers.
